Citigroup

Head of Services Marketing Capabilities, Director

Citigroup

New York, NY, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to Citigroup, a global leader in financial services with a strong commitment to innovation, excellence, and customer satisfaction. We are seeking a dynamic and experienced individual to join our team as the Head of Services Marketing Capabilities, Director. As our company continues to grow, we need a visionary leader who can drive the development and implementation of marketing capabilities for our services portfolio. If you have a passion for marketing, a strategic mindset, and a proven track record of success in developing and executing marketing strategies, we want to hear from you. Join us in delivering exceptional value to our customers and driving our business forward.

  1. Develop and implement marketing capabilities for Citigroup's services portfolio.
  2. Drive the growth and success of Citigroup's services through innovative and effective marketing strategies.
  3. Lead and manage a team of marketing professionals to ensure the successful execution of marketing initiatives.
  4. Collaborate with cross-functional teams to align marketing strategies with business goals and objectives.
  5. Stay updated on industry trends and customer needs to continuously improve and evolve marketing capabilities.
  6. Develop and monitor key performance indicators to measure the effectiveness of marketing efforts.
  7. Build and maintain strong relationships with key stakeholders, including senior management, to support the implementation of marketing capabilities.
  8. Provide strategic direction and guidance to the marketing team to ensure alignment with overall company objectives.
  9. Monitor and analyze market trends and competition to identify opportunities and potential risks.
  10. Champion a customer-centric approach in all marketing activities to drive customer satisfaction and loyalty.
  11. Develop and manage marketing budgets and resources to ensure efficient and effective use of resources.
  12. Act as a brand ambassador for Citigroup, promoting the company's values and mission in all marketing efforts.
  13. Oversee the development and execution of marketing campaigns, including branding, advertising, and promotions.
  14. Stay up-to-date with emerging technologies and digital marketing strategies to enhance marketing capabilities.
  15. Foster a culture of innovation and continuous improvement within the marketing team.
Where is this job?
This job is located at New York, NY, USA
Job Qualifications
  • Bachelor's Or Master's Degree In Marketing, Business Administration, Or A Related Field.

  • Minimum Of 10 Years Of Experience In Marketing, With At Least 5 Years In A Leadership Role.

  • Proven Track Record Of Developing And Implementing Successful Marketing Strategies In The Financial Services Industry.

  • Strong Understanding Of Digital Marketing, Including Social Media, Seo, And Content Marketing.

  • Excellent Communication And Interpersonal Skills, With The Ability To Collaborate With Cross-Functional Teams And Senior Executives.

Required Skills
  • Communication Skills

  • Project Management

  • Marketing Strategy

  • Market Research

  • Budget management

  • Digital Marketing

  • Brand management

  • Team Leadership

  • Customer segmentation

  • Competitive analysis

  • Market analysis

  • Campaign planning

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Head of Services Marketing Capabilities, Director in New York, NY, USA is $140,000 to $200,000 per year. However, this can vary depending on factors such as company size, industry, and years of experience. Some directors in this role may earn higher salaries, up to $250,000 or more, while others may earn lower salaries closer to $100,000. Bonuses and other benefits may also be included in the overall compensation package for this role.

Additional Information
Citigroup is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedOctober 13th, 2025
Apply BeforeApril 11th, 2026
This job posting is from a verified source. 
Reposted

Apply with Video Cover Letter Add a warm greeting to your application and stand out!

About Citigroup

Citigroup Inc. or Citi is an American multinational investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking giant Citicorp and financial conglomerate Travelers Group in 1998; Travelers was subsequently spun off from the company in 2002.

Frequently asked questions

Get interviewed today!

JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.

Get Started