Marketing Content Implementation Lead

Coordinate with cross-functional teams like marketers, designers, developers, copywriters and business leads to define, plan, and author consumer-centric digital experiences & campaigns in AEM. Operate in AEM daily to create content fragments, apply meta-data and support authors in building marketing assets via online channels, email and offline channels. Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics and reporting requirements. Support marketing test design with setting a hypothesis, selecting KPIs and goals, gathering requirements, defining test execution strategy, and measurement. Define campaign workflows, including validation rules, triggers, alerts, and automated responses. Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.

According to JobzMall, the average salary range for a Marketing Content Implementation Lead in 388 Greenwich Street, 388 Greenwich St, New York, NY 10013, USA is between $103,850 and $167,200 per year. This range may vary depending on the candidate's experience and qualifications.

Citigroup, Inc. is a global financial services holding company specializes in banking and financial solutions. It offers a range of products and services among individuals, corporations, governments and institutions such as savings, checking, online banking, individual retirements accounts, credit cards; personal, student, and commercial real estate loans, cash management services, home equity, and bill consolidation, as well as online banking services, cash management, transactions, trade, securities, and fund services.