Head of Marketing Technology Transformation- Martech Strategy
Are you a tech-savvy and innovative marketing professional looking to make a big impact in the financial industry? Look no further! Citi is seeking a dynamic and experienced Head of Marketing Technology Transformation to join our team. In this role, you will lead the development and execution of our Martech strategy, driving digital transformation and customer engagement. We are seeking a highly motivated individual with a strong understanding of marketing technology and a proven track record of success. If you are a strategic thinker with a passion for driving change and delivering results, we want to hear from you!
- Develop and implement a comprehensive marketing technology strategy for Citi, in alignment with overall business goals and objectives.
- Lead the digital transformation of Citi's marketing efforts, leveraging technology to enhance customer engagement and drive business growth.
- Stay up-to-date with industry trends and advancements in marketing technology, and identify opportunities for Citi to innovate and stay ahead of the competition.
- Collaborate with cross-functional teams, including marketing, IT, and data analytics, to drive the successful implementation and adoption of new marketing technologies.
- Oversee the selection, implementation, and management of marketing technology tools and platforms, ensuring they align with business needs and objectives.
- Develop and maintain relationships with external vendors and partners to leverage their expertise and resources in support of Citi's marketing technology initiatives.
- Regularly analyze and report on the performance of marketing technology initiatives, identifying areas for improvement and making recommendations for optimization.
- Manage a team of marketing technology professionals, providing mentorship, guidance, and support to ensure their success and development.
- Act as a key advisor to senior leadership on marketing technology trends, opportunities, and strategies, and present updates and recommendations to drive decision-making.
- Continuously evaluate and improve processes and procedures related to marketing technology, ensuring efficiency, effectiveness, and compliance with industry standards and regulations.
Extensive Experience In Marketing Technology And Transformation: The Ideal Candidate For This Role Should Have A Proven Track Record Of Leading Successful Marketing Technology Initiatives And Driving Digital Transformation Within Large Organizations.
Strong Understanding Of Marketing Technology Landscape: The Head Of Marketing Technology Transformation At Citi Should Have A Deep Understanding Of The Latest Trends And Technologies In The Marketing Space, And Be Able To Strategically Leverage Them To Drive Business Growth.
Proven Leadership And Team Management Skills: This Role Requires Strong Leadership Skills And The Ability To Effectively Manage A Team. The Candidate Should Have Experience In Building And Leading High-Performing Teams, As Well As Collaborating With Cross-Functional Teams.
Strategic Mindset And Business Acumen: As A Key Leader In The Marketing Department, The Head Of Marketing Technology Transformation Should Have A Strategic Mindset And The Ability To Align Marketing Technology Initiatives With Overall Business Goals. They Should Also Possess Strong Business Acumen And The Ability To Make Data-Driven Decisions.
Excellent Communication And Stakeholder Management Skills: This Role Involves Working Closely With Various Stakeholders, Including Senior Leadership, Marketing Teams, And External Vendors. The Ideal Candidate Should Have Exceptional Communication Skills And The Ability To Effectively Manage Relationships With Stakeholders At All Levels.
Project Management
Marketing automation
A/B testing
Digital Marketing
Market
Content Strategy
Data Analytics
Customer segmentation
Conversion optimization
Omnichannel Marketing
User Experience (UX)
Communication
Leadership
Time management
Organization
Critical thinking
Teamwork
Active Listening
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Head of Marketing Technology Transformation- Martech Strategy in New York, NY, USA is between $150,000 to $250,000 per year. This range may vary depending on factors such as experience, education, and the specific company or industry. Bonuses and benefits may also be included in the overall compensation package.
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Citigroup, Inc. is a global financial services holding company specializes in banking and financial solutions. It offers a range of products and services among individuals, corporations, governments and institutions such as savings, checking, online banking, individual retirements accounts, credit cards; personal, student, and commercial real estate loans, cash management services, home equity, and bill consolidation, as well as online banking services, cash management, transactions, trade, securities, and fund services.
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