Direct Mail Program Marketing Management Lead Analyst

Welcome to Citi, a leading global bank with a rich history of innovation and customer-centricity. We are currently seeking a highly skilled and driven individual to join our team as the Direct Mail Program Marketing Management Lead Analyst. As a member of our dynamic and fast-paced marketing department, you will play a crucial role in driving our direct mail program to success. This is a unique opportunity for an experienced marketer to lead and manage strategic initiatives that will impact the growth of our business. If you are a creative and analytical thinker with a passion for data-driven marketing, we want to hear from you. Join us in shaping the future of Citi and the financial industry.

1. Develop and implement strategic marketing plans for the direct mail program, in line with the overall business objectives of Citi.
2. Monitor and analyze market trends and consumer behavior to identify opportunities for growth and optimization of the direct mail program.
3. Manage a team of direct mail analysts and provide leadership, guidance, and mentorship to support their professional growth and development.
4. Collaborate with cross-functional teams, including product, analytics, and creative, to develop impactful and effective direct mail campaigns.
5. Conduct research and gather insights to inform the targeting and segmentation strategy for direct mail campaigns.
6. Oversee the creation and execution of direct mail testing plans to continually improve the performance and ROI of the program.
7. Maintain a thorough understanding of compliance and regulatory requirements for direct mail marketing, ensuring all campaigns adhere to industry standards and best practices.
8. Utilize data and analytics to track and report on key performance indicators and make data-driven recommendations for optimization.
9. Identify and implement new technologies, tools, and processes to enhance the effectiveness and efficiency of the direct mail program.
10. Stay updated on industry trends and best practices to constantly improve the direct mail program and keep Citi at the forefront of innovation in the financial industry.

According to JobzMall, the average salary range for a Direct Mail Program Marketing Management Lead Analyst in New York, NY, USA is $75,000 - $110,000 per year. This may vary depending on the specific company, experience level, and job responsibilities. Additional factors that may impact salary include bonuses, benefits, and location.

Citigroup, Inc. is a global financial services holding company specializes in banking and financial solutions. It offers a range of products and services among individuals, corporations, governments and institutions such as savings, checking, online banking, individual retirements accounts, credit cards; personal, student, and commercial real estate loans, cash management services, home equity, and bill consolidation, as well as online banking services, cash management, transactions, trade, securities, and fund services.