
Direct Mail Marketing Lead Analyst
Execute campaigns/initiatives that drive acquisitions growth and greater customer engagement to meet business and Plan goals. Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Works collaboratively with Analytics teams to make sound decisions and recommendations to leadership. Manage internal legal and creative reviews and approvals for marketing campaigns. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity. Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
6-10 years of experience in Marketing (preferable in direct mail) and Retail bank/financial services industry experience.
Project Management Skills
Presentation skills
Time Management Skills
MS Excel skills
Analytical skills (data driven)
Developing campaign schedules
Implementing test strategies
Driven and self-motivated
Prioritizing skills
Multitasking Skills
Adaptability
Problem-Solving
Detail Oriented and Organized
Verbal and Written Communication
According to JobzMall, the average salary range for a Direct Mail Marketing Lead Analyst in 388 Greenwich Street, 388 Greenwich St, New York, NY 10013, USA is $67,000 - $85,000 per year.
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Citigroup, Inc. is a global financial services holding company specializes in banking and financial solutions. It offers a range of products and services among individuals, corporations, governments and institutions such as savings, checking, online banking, individual retirements accounts, credit cards; personal, student, and commercial real estate loans, cash management services, home equity, and bill consolidation, as well as online banking services, cash management, transactions, trade, securities, and fund services.

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