Database Marketing Campaign Manager
The DB Marketing Lead Analyst will join the Acquisition Audience Management team, with focus on Personal Banking (Card, Retail and/or Mortgage) targeted Marketing offers. Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties. Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies. Provide insight driven recommendations to optimize strategies and enhance operational process components. Direct Oversight of List Processing Vendor team to support successful campaign execution. Direct working relationship with In Business Control team for monthly Control monitoring and testing
Experience analyzing marketing efforts, including dashboard reporting and MIS.
6-10 years of experience in a digital or database marketing role, preferably in financial services.
Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.
Acumen working in a technical environment to solve business related problems.
Digital Marketing and Email Deployment experience a plus
Vendor Management
Data Analysis
Salesforce Marketing Cloud
Time Management Skills
Digital marketing strategy skills
Strategic business analysis
Robust campaign management
Driven and self-motivated
Prioritizing skills
Multitasking Skills
Adaptability
Problem-Solving
Detail Oriented and Organized
Verbal and Written Communication
According to JobzMall, the average salary range for a Database Marketing Campaign Manager in 388 Greenwich Street, 388 Greenwich St, New York, NY 10013, USA is between $60,000 and $80,000 per year. Factors such as experience, education, and employer size may affect the salary range.
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Citigroup, Inc. is a global financial services holding company specializes in banking and financial solutions. It offers a range of products and services among individuals, corporations, governments and institutions such as savings, checking, online banking, individual retirements accounts, credit cards; personal, student, and commercial real estate loans, cash management services, home equity, and bill consolidation, as well as online banking services, cash management, transactions, trade, securities, and fund services.
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