Head of Demand Generation & Marketing Operations

Develop and execute a comprehensive demand generation strategy for Cisco Developer marketing campaigns and activities, which include targeting strategies for key audiences (software developers, site reliability engineers/devops, and infrastructure engineers), personas, market segments and partners as appropriate. Build multi-channel inbound and outbound campaigns and determine the tactical mix between email, digital advertising, SEO, webinars, and social. Build, oversee, and report on marketing tools, automation, and measurement of results. Establish and align with corporate growth and PLG on lead flow, data hygiene, lead scoring, and nurture models that meet best practices and outperform benchmarks. Drive our event marketing campaigns; assessing the right channels and tactics for acquisition and nurture.

According to JobzMall, the average salary range for a Head of Demand Generation & Marketing Operations in 7200 Kit Creek Rd #11, Morrisville, NC 27560, USA is between $101,937 and $171,562. The salary range will depend on a variety of factors, including the size of the company, the number of years of experience in the position, the specific duties and responsibilities of the position, and the industry in which the position is located.

Cisco Systems, Inc. is an American multinational technology conglomerate headquartered in San Jose, California, in the center of Silicon Valley. Cisco develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products.