
Senior Manager, Programmatic Account Management
Welcome to Charter Communications, a leading telecommunications company that strives to provide top-notch services and innovative solutions to our customers. We are currently seeking a highly skilled and experienced Senior Manager of Programmatic Account Management to join our team.In this role, you will be responsible for overseeing our programmatic advertising partnerships and driving revenue growth through effective management and optimization of programmatic campaigns. You will work closely with our sales, ad operations, and analytics teams to ensure the success of our programmatic initiatives.To excel in this position, you must possess a strong understanding of the digital advertising landscape, excellent communication and leadership skills, and a proven track record of driving results in a fast-paced environment.If you are a motivated and strategic thinker with a passion for programmatic advertising, we invite you to apply for this exciting opportunity and join our dynamic team at Charter Communications.
- Develop and implement strategies to drive revenue growth through programmatic advertising partnerships.
- Oversee the day-to-day management of programmatic campaigns, including budget allocation, targeting, and optimization.
- Collaborate with sales teams to identify new programmatic opportunities and develop customized solutions for clients.
- Work closely with ad operations and analytics teams to ensure timely and accurate delivery of programmatic campaigns.
- Monitor industry trends and competitor activity to identify opportunities for improvement and optimization.
- Provide regular performance updates and insights to senior management and other stakeholders.
- Manage relationships with programmatic partners and negotiate contracts and pricing.
- Train and mentor junior team members to ensure their growth and development.
- Develop and maintain strong relationships with internal teams to ensure seamless execution of programmatic campaigns.
- Stay up-to-date with industry best practices and evolving technologies to continuously improve programmatic strategies.
- Collaborate with cross-functional teams to develop and implement new programmatic initiatives and products.
- Track and report on key metrics and KPIs to measure the success of programmatic campaigns.
- Ensure compliance with company policies and industry regulations related to programmatic advertising.
- Continuously analyze and optimize programmatic processes and workflows to improve efficiency and effectiveness.
- Represent the company at industry events and conferences to network and build relationships with potential partners.
Extensive Experience In Programmatic Advertising: A Senior Manager, Programmatic Account Management Should Possess A Strong Understanding And Experience In The Programmatic Advertising Landscape. This Includes Knowledge Of Programmatic Buying Platforms, Rtb, Dsps, Dmps, And Ad Exchanges.
Proven Track Record Of Managing Large-Scale Campaigns: The Ideal Candidate Should Have A Demonstrated History Of Effectively Managing And Optimizing Programmatic Campaigns For Large-Scale Clients. This Includes Setting Campaign Goals, Implementing Strategies, And Achieving Measurable Results.
Strong Communication And Client Management Skills: As A Senior Manager, This Role Requires Strong Communication Skills To Effectively Manage Client Relationships And Expectations. The Candidate Should Be Able To Communicate Complex Technical Concepts In A Clear And Concise Manner To Both Internal And External Stakeholders.
Leadership And Team Management Experience: This Role Involves Managing A Team Of Account Managers, So The Candidate Should Have Previous Experience In Team Management And Leadership. This Includes Setting Goals, Providing Guidance And Support, And Conducting Performance Evaluations.
Analytical Mindset And Data-Driven Decision Making: A Successful Senior Manager, Programmatic Account Management Should Have A Data-Driven Mindset And Be Able To Use Analytics And Insights To Make Strategic Decisions. This Includes Proficiency In Data Analysis Tools And The Ability To Interpret And Present Data To Inform Campaign Strategies.
Strategic Planning
Project Management
Data Analysis
Market Research
Contract Negotiation
Budget management
Performance optimization
Programmatic Advertising
Team Leadership
Client Relationship Management
Cross-Functional Collaboration
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager, Programmatic Account Management in Charlotte, NC, USA is between $120,000 and $150,000 per year. This may vary depending on factors such as the industry, company size, and individual experience and qualifications.
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Charter Communications, Inc. is an American telecommunications and mass media company that offers its services to consumers and businesses under the branding of Spectrum. Providing services to over 26 million customers in 41 states, it is the second-largest cable operator in the United States by subscribers, just behind Comcast, and third largest pay TV operator behind Comcast and AT&T. It is the fifth largest telephone provider based upon residential subscriber line count.

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