Senior Manager, Brand Creative
Welcome to CarMax, where we are revolutionizing the way people buy and sell cars. As the Senior Manager of Brand Creative, you will play a pivotal role in bringing our brand to life through innovative and impactful creative strategies. We are seeking a dynamic, experienced leader who is passionate about pushing creative boundaries and elevating our brand to new heights. If you have a proven track record of developing and executing successful brand campaigns, a strong understanding of consumer behavior, and a knack for leading and inspiring a team, we want to hear from you. Join us at CarMax and be a part of shaping the future of the automotive industry.
- Develop and execute creative strategies that align with the overall brand vision and drive brand awareness and recognition.
- Lead and inspire a team of creative professionals, providing guidance, feedback, and support in order to deliver high-quality and impactful work.
- Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and consistency in messaging and branding.
- Stay up-to-date with industry trends and consumer behavior, using this knowledge to inform and refine creative strategies.
- Manage and allocate resources effectively to ensure on-time and on-budget delivery of projects.
- Develop and maintain relationships with external partners and agencies to ensure the highest quality and most innovative creative work.
- Work closely with the marketing team to develop and implement integrated marketing campaigns that effectively communicate the brand's value proposition.
- Continuously monitor and analyze the effectiveness of creative strategies and campaigns, making adjustments as needed to maximize impact and ROI.
- Uphold and enhance the brand's visual identity and voice across all channels and touchpoints, ensuring consistency and brand integrity.
- Act as a brand ambassador, both internally and externally, advocating for the brand and its values.
- Remain adaptable and open to new ideas, constantly seeking ways to push creative boundaries and elevate the brand's presence in the market.
Extensive Experience In Brand Strategy And Creative Development: The Ideal Candidate Should Have A Proven Track Record Of Developing Successful Brand Strategies And Executing Creative Campaigns Across Various Channels.
Strong Leadership And Management Skills: As A Senior Manager, Brand Creative, The Candidate Should Possess Excellent Leadership Skills To Manage A Team Of Creative Professionals And Guide Them Towards Achieving The Brand's Vision And Goals.
In-Depth Knowledge Of Brand Identity And Positioning: The Candidate Should Have A Deep Understanding Of Brand Identity And Positioning And Be Able To Translate It Into Effective Creative Campaigns That Resonate With The Target Audience.
Experience In Managing Cross-Functional Teams: The Role Of A Senior Manager, Brand Creative, Involves Collaborating With Various Teams Such As Marketing, Design, And Advertising. The Candidate Should Have Experience In Managing Cross-Functional Teams To Ensure Cohesive And Impactful Brand Messaging.
Proven Experience In Driving Brand Growth: The Ideal Candidate Should Have A Track Record Of Successfully Driving Brand Growth Through Innovative And Effective Creative Strategies. This Includes Measuring And Analyzing The Success Of Campaigns And Making Data-Driven Decisions For Future Initiatives.
Project Management
Budget management
Team Leadership
Market analysis
brand strategy
Creative Direction
Brand Identity
visual storytelling
Campaign planning
Brand Guidelines
Creative Collaboration
Communication
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
Critical thinking
Teamwork
Adaptability
Problem-Solving
Organizational Abilities
According to JobzMall, the average salary range for a Senior Manager, Brand Creative in Richmond, VA, USA is $98,000 to $158,000. This may vary depending on the specific company, industry, and level of experience of the individual.
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CarMax, Inc. is as a holding company, which operates as a retailer of used vehicles and wholesale vehicle auction operator. The company operates through the following segments: CarMax Sales Operations and CarMax Auto Finance.
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