Senior Copywriter, Brand

Are you an exceptional wordsmith with a passion for creating impactful brand messaging? Do you have a keen eye for detail and a knack for crafting compelling narratives? If so, we have the perfect opportunity for you. CarMax is seeking a dynamic Senior Copywriter to join our team and help shape the voice of one of the most recognized brands in the automotive industry. In this role, you will be responsible for developing and executing creative campaigns that resonate with our customers and drive brand awareness. We are looking for a talented individual who is driven, innovative, and has a strong understanding of brand strategy. If you have a portfolio of impressive copywriting work and a minimum of 5 years of experience in a similar role, we want to hear from you!

1. Develop and execute creative campaigns that align with the brand's messaging and voice.
2. Collaborate with marketing and creative teams to create compelling and impactful brand messaging that resonates with the target audience.
3. Write clear, concise, and engaging copy for various marketing materials, including print and digital ads, emails, social media posts, and website content.
4. Conduct thorough research to understand the target audience and their preferences, and use this information to create effective messaging.
5. Edit and proofread all written content to ensure accuracy, consistency, and brand guidelines.
6. Stay up-to-date with industry trends and best practices in copywriting and brand messaging.
7. Work closely with cross-functional teams, including design, marketing, and product, to ensure all messaging is consistent and cohesive.
8. Utilize SEO strategies to optimize copy for search engines and improve website traffic.
9. Collaborate with external partners, such as agencies and freelancers, to develop and implement creative initiatives.
10. Continuously improve and refine the brand's messaging through A/B testing and data analysis.
11. Develop and maintain a strong understanding of the brand's target audience, products, and services.
12. Manage and prioritize multiple projects and deadlines effectively.
13. Provide guidance and mentorship to junior copywriters and interns.
14. Ensure all work is completed within established timelines and meets quality standards.
15. Act as a brand ambassador and uphold the brand's values and guidelines in all written communication.

According to JobzMall, the average salary range for a Senior Copywriter, Brand in Richmond, VA, USA is between $78,000 and $110,000 per year. This range can vary depending on factors such as the company, industry, and years of experience.

CarMax, Inc. is as a holding company, which operates as a retailer of used vehicles and wholesale vehicle auction operator. The company operates through the following segments: CarMax Sales Operations and CarMax Auto Finance.