Responsibilities of an Employer Branding Manager

The role of an Employer Branding Manager is to promote a company's brand to both potential and current employees. This includes crafting the message, building relationships with stakeholders, and executing strategies to improve the company’s overall employer brand.

Responsibilities

1. Develop and manage an effective employer branding strategy: The Employer Branding Manager should create a comprehensive strategy to promote the company’s brand both internally and externally. This should include a plan to increase awareness of the company’s mission, values, and culture.

2. Craft a consistent message: Employer Branding Managers should ensure that all messaging around the company’s brand is consistent and targeted to the right audiences. This includes everything from job postings to employee interviews.

3. Monitor the employer brand: The Employer Branding Manager should keep track of the company’s employer brand. This includes monitoring online reviews, surveys, and other feedback from current and former employees.

4. Build relationships with stakeholders: The Employer Branding Manager should build relationships with key stakeholders, such as recruiters, hiring managers, and executives. This will help ensure that the company’s employer brand is aligned with the organization’s goals and values.

5. Execute employer branding initiatives: The Employer Branding Manager should be responsible for executing initiatives to build and promote the company’s employer brand. This could include creating content for social media, running targeted campaigns, and leveraging partnerships with other organizations.

6. Measure and report on performance: The Employer Branding Manager should track the performance of all employer branding initiatives and report on their effectiveness. This is essential for understanding the impact of the company’s employer brand and making any necessary adjustments.