Skills Required of a Community Manager
The skills necessary for a successful Community Manager are varied and evolving, but there are a few core competencies that will make you a successful leader in this role.
-
Strong Communication: The ability to communicate effectively and foster relationships is essential for a Community Manager. You need to be able to listen to what people are saying, respond thoughtfully, and drive conversations that lead to meaningful outcomes.
-
Adaptability: Community Managers must be able to rapidly adapt to changing needs and circumstances. Your job is to ensure that the community is able to meet its goals, whether that means pivoting to a new platform or responding to an unexpected challenge.
-
Technical Knowledge: Knowing your way around the technology you’re using is critical. You should have a deep understanding of the platform and its capabilities so you can ensure the best possible user experience.
-
Analytical Thinking: Analyzing data and using insights to drive decisions is a must-have skill. You should be able to identify trends and opportunities, and use them to make informed decisions.
-
Strategic Thinking: A Community Manager needs to be able to think strategically about the goals of the community and how to achieve them. You should be able to evaluate different approaches to engagement and develop a plan to maximize success.
-
Leadership: A great Community Manager is a leader who is able to inspire and motivate others to contribute their best efforts. You need to be able to recognize and reward excellence, and be able to effectively facilitate conversations and collaborations.
-
Problem-Solving: Community Managers must be able to identify and resolve complex problems. You should be able to quickly assess a situation, determine the root cause, and develop a plan for resolution.
-
Creative Thinking: Community Managers must be able to think outside the box to create innovative solutions and engage users in meaningful ways. You should be able to come up with fresh ideas and think creatively about how to bring them to life.