Senior Business Analyst - Marketing, Analytics & Product Strategy
Are you a seasoned business analyst with a passion for all things marketing, analytics, and product strategy? Do you thrive in a fast-paced, dynamic environment where your analytical skills and strategic thinking are put to the test? If so, we have an exciting opportunity for you at Capital One as a Senior Business Analyst on our marketing team.As a Senior Business Analyst, you will be a key player in driving the success of our marketing campaigns and product offerings through data-driven insights and strategic recommendations. Your expertise in market trends, consumer behavior, and product strategy will be crucial in identifying opportunities for growth and maximizing the impact of our initiatives. We are looking for a highly motivated and collaborative individual with a strong business acumen and a proven track record of delivering results. If this sounds like you, we encourage you to apply and be a part of our innovative and dynamic team at Capital One.
- Conduct market research and analysis to identify trends and opportunities for growth in the marketing and product strategy space.
- Collaborate with cross-functional teams to develop and implement data-driven marketing campaigns and initiatives.
- Utilize analytics tools and techniques to track and evaluate the effectiveness of marketing campaigns and make recommendations for optimization.
- Monitor consumer behavior and market trends to inform decision-making and identify potential areas for improvement.
- Develop and present reports and presentations to stakeholders, including senior leadership, to communicate findings and recommendations.
- Utilize strong business acumen to assess risks and opportunities and make strategic recommendations for the marketing team.
- Act as a subject matter expert on marketing and product strategy, providing guidance and insights to team members and stakeholders.
- Manage and analyze large datasets to extract meaningful insights and identify key performance indicators.
- Collaborate with other business analysts to share best practices and drive continuous improvement within the team.
- Stay up-to-date with industry developments, trends, and best practices to inform and enhance marketing strategies.
Extensive Experience In Marketing Analytics: A Senior Business Analyst At Capital One Must Have A Deep Understanding Of Marketing Analytics And Be Able To Analyze Large Sets Of Data To Identify Trends And Insights That Can Inform Product Strategy.
Strong Communication And Stakeholder Management Skills: As A Senior Role, This Position Requires Excellent Communication Skills To Effectively Collaborate With Cross-Functional Teams And Present Insights And Recommendations To Senior Leadership.
Expertise In Product Strategy Development: The Ideal Candidate Should Have A Proven Track Record Of Developing Successful Product Strategies, From Concept To Launch, With A Focus On Customer Needs And Market Trends.
Ability To Lead And Mentor Junior Analysts: This Role Will Involve Managing A Team Of Analysts, So The Candidate Should Have Prior Experience In Mentoring And Developing Junior Team Members.
Knowledge Of The Financial Industry: Capital One Is A Financial Services Company, So A Solid Understanding Of The Industry And Its Regulatory Environment Is Necessary For This Role. Previous Experience In The Financial Sector Is Preferred.
Product Development
Project Management
Data Analysis
Marketing Strategy
Market Research
Competitive analysis
Business Strategy
UX design
Market segmentation
Stakeholder engagement
Customer Insights
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Business Analyst - Marketing, Analytics & Product Strategy in McLean, VA, USA is $91,000 - $126,000 per year. This estimate is based on data from Glassdoor, PayScale, and Indeed. Salaries may vary depending on the specific company, industry, and level of experience of the individual.
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Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia. Capital One is ranked 11th on the list of largest banks in the United States by assets.
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