
Senior Associate, Marketing Adtech
Welcome to the world of marketing at Capital One! As a Senior Associate for our Adtech team, you will play a crucial role in driving our digital marketing efforts and shaping the customer experience. We are seeking a highly motivated and experienced individual who is passionate about the intersection of marketing and technology. If you are a strategic thinker, a data-driven problem solver, and a collaborative team player, we want to hear from you! Join us in our mission to reimagine the way we connect with our customers and transform the marketing landscape.
- Develop and execute digital marketing strategies using adtech tools and platforms to drive customer engagement and acquisition
- Collaborate with cross-functional teams to drive innovation and improve the customer experience
- Stay up-to-date with industry trends and technologies to inform marketing strategies and initiatives
- Analyze data and insights to identify areas for optimization and make data-driven decisions
- Manage and optimize ad campaigns to ensure they are effectively reaching target audiences and meeting performance goals
- Work closely with internal and external stakeholders to ensure seamless integration of adtech tools and platforms
- Monitor and report on key performance metrics to track the success of digital marketing efforts
- Identify and recommend new adtech tools and platforms to improve marketing capabilities and drive business growth
- Act as a subject matter expert on adtech and provide guidance and support to other team members
- Collaborate with legal and compliance teams to ensure all marketing efforts adhere to regulatory guidelines and policies.
Bachelor's Degree In Marketing, Advertising, Or Related Field.
Minimum Of 5 Years Of Experience In Digital Advertising, With A Focus On Adtech Platforms.
Strong Understanding Of Digital Marketing Strategies And Best Practices.
Proven Track Record Of Successfully Managing And Optimizing Ad Campaigns Across Various Platforms.
Excellent Analytical Skills And Proficiency In Data Analysis Tools Such As Google Analytics And Adobe Analytics.
Data Analysis
Market Research
Campaign Management
Content Creation
Digital Marketing
Audience segmentation
Programmatic Advertising
Brand management
performance tracking
User Experience (UX)
Adtech Strategy
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Associate, Marketing Adtech in McLean, VA, USA is $80,000 - $120,000 per year. This can vary depending on factors such as experience, education, and the specific company or industry the senior associate is working in.
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Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia. Capital One is ranked 11th on the list of largest banks in the United States by assets.

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