Manager, Dealer Marketing- Auto

Lead a team to develop and deliver brand positioning, messaging, creative platform and go-to-market campaigns. Partner closely with the Product, Sales, and M&A teams to define the brand strategy and roadmap for our Dealer line of business, develop the go-to-market strategy for new products, and oversee the marketing launch and positioning of new products. Keep track of the competitive space to understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market. Develop and execute integrated marketing campaigns for products both at launch and in an on-going fashion. Build the core product-level positioning, messaging, and creative concepts to instruct all downstream channels about how the product should exist in the market. Actively represent marketing more broadly with key partners in a matrixed environment.

According to JobzMall, the average salary range for a Manager, Dealer Marketing- Auto in Capital One Plano Building 1, 7933 Preston Rd, Plano, TX 75024, USA is $68,000 to $91,000 per year.

Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia. Capital One is ranked 11th on the list of largest banks in the United States by assets.