
Content Strategist - Principal Associate
Welcome to Capital One, where we are passionate about using technology and data to transform banking for our customers. We are seeking a talented Content Strategist - Principal Associate to join our dynamic team and help us shape the future of financial services. As a Content Strategist, you will play a pivotal role in crafting compelling and engaging content that drives our brand and business objectives. We are looking for a creative and strategic thinker with a strong understanding of content marketing and digital platforms. If you are a driven and innovative individual with a passion for storytelling, we would love to have you on our team.
- Develop and implement a comprehensive content strategy that aligns with the overall business and brand objectives of Capital One.
- Collaborate with cross-functional teams to understand business goals and identify content needs.
- Create high-quality, engaging, and relevant content for various digital platforms, including social media, website, blog, and email marketing.
- Conduct market research and stay up to date with industry trends to inform content strategy and ensure it resonates with the target audience.
- Develop and maintain brand voice and tone guidelines to ensure consistency across all content.
- Drive the creation of new and innovative content formats to enhance user engagement and brand awareness.
- Optimize content for SEO and utilize data and analytics to measure and improve content performance.
- Manage and maintain content calendars and schedules to ensure timely delivery of content.
- Collaborate with designers, writers, and other content creators to ensure cohesive and effective content.
- Stay updated on industry best practices and new tools and technologies related to content strategy.
- Monitor and report on content metrics and make data-driven decisions to improve content effectiveness.
- Work with legal and compliance teams to ensure all content meets regulatory requirements.
- Provide guidance and support to junior content strategists and other team members.
- Continuously evaluate and refine content strategy based on consumer feedback and business goals.
- Act as a brand ambassador and champion for Capital One's mission and values in all content created.
Minimum Of 5 Years Experience In Developing And Executing Content Strategies For A Large Organization, Preferably In The Financial Services Industry.
Proven Track Record Of Driving Successful Content Initiatives That Align With Business Objectives And Drive Customer Engagement.
Strong Understanding Of Digital Content Best Practices, Including Seo, Content Optimization, And Analytics.
Excellent Project Management Skills, With The Ability To Manage Multiple Projects And Stakeholders Simultaneously.
Strong Analytical And Critical Thinking Skills, With The Ability To Use Data To Inform Content Decisions And Measure The Success Of Content Strategies.
Project Management
Data Analysis
User Experience
Content Creation
Digital Marketing
Content Strategy
Social media management
content planning
Audience analysis
SEO Optimization
Content
Brand Messaging
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Content Strategist - Principal Associate in New York, NY, USA is $68,000 - $120,000 per year. However, this can vary depending on the specific company, industry, and level of experience. Some companies may offer higher salaries or additional benefits such as bonuses or stock options. It is important to research and negotiate salary based on your qualifications and the specific job responsibilities.
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Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia. Capital One is ranked 11th on the list of largest banks in the United States by assets.

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