Experiential & Event Marketing Specialist

Are you a creative and dynamic individual with a passion for designing and executing unforgettable experiences? Do you thrive in fast-paced environments and have a knack for engaging audiences? If so, we have a job that may be just for you. Capital Group Companies is seeking an experienced Experiential & Event Marketing Specialist to join our team. In this role, you will have the opportunity to shape and bring to life our brand through immersive events and activations. We are looking for someone who is driven, innovative, and has a strong understanding of event marketing strategies. If this sounds like you, keep reading to learn more about the qualifications and responsibilities for this exciting opportunity.

1. Design and execute experiential events and activations that align with the company's brand and marketing objectives.
2. Collaborate with cross-functional teams to develop event concepts, themes, and messaging that resonate with target audiences.
3. Manage event budgets, timelines, and logistics to ensure successful execution.
4. Source and negotiate with vendors and partners to secure cost-effective event solutions.
5. Conduct market research and stay updated on industry trends to continuously innovate and enhance event experiences.
6. Develop and manage event marketing strategies, including promotional campaigns and social media initiatives.
7. Monitor and track event metrics to measure success and make data-driven decisions for future events.
8. Cultivate relationships with key stakeholders, including clients, partners, and vendors, to ensure seamless event execution.
9. Oversee event staff and manage on-site operations to ensure a smooth and memorable experience for attendees.
10. Identify and troubleshoot any issues or challenges that may arise during event planning and execution.
11. Stay up-to-date on industry regulations and compliance standards to ensure events are in line with legal and ethical guidelines.
12. Collaborate with the marketing team to integrate event initiatives with overall marketing strategies.
13. Continuously evaluate and improve event processes and procedures to increase efficiency and effectiveness.
14. Act as a brand ambassador, ensuring all event experiences accurately represent the company's values and messaging.
15. Travel to event locations as needed and work flexible hours, including evenings and weekends.

According to JobzMall, the average salary range for a Experiential & Event Marketing Specialist in Los Angeles, CA, USA is $50,000 - $80,000 per year. This can vary depending on factors such as experience, qualifications, and the specific company or industry the individual is working in. Additionally, bonuses and benefits may also be included in the overall compensation package.

Capital Group is an American financial services company. It ranks among the world's oldest and largest investment management organizations, with $1.87 trillion in assets under management.