Audience Manager

Are you a strategic thinker with a passion for data-driven insights? Do you have a knack for understanding consumer behavior and translating it into actionable marketing strategies? If so, we have an exciting opportunity for you! The Capital Group Companies is seeking an experienced Audience Manager to join our dynamic team. In this role, you will be responsible for identifying and understanding our target audience, developing audience segmentation strategies, and optimizing marketing campaigns to drive engagement and conversions. The ideal candidate will have a strong background in data analysis, excellent communication skills, and a proven track record of driving results through targeted audience management. If you are looking for a challenging and rewarding career in audience management, we want to hear from you!

1. Conduct market research and analysis to identify target audience demographics, behaviors, and preferences.
2. Develop and execute audience segmentation strategies to effectively reach and engage specific target audiences.
3. Collaborate with cross-functional teams, including marketing, sales, and product, to align audience strategies with overall business objectives.
4. Utilize data-driven insights to inform and optimize marketing campaigns.
5. Monitor and track audience engagement and conversions, and make data-informed recommendations for improvement.
6. Stay up-to-date on industry trends and best practices in audience management to continuously improve strategies and tactics.
7. Communicate audience insights and strategies to stakeholders and team members in a clear and concise manner.
8. Manage relationships with third-party data providers and platforms to ensure access to relevant and high-quality audience data.
9. Develop and maintain audience personas to inform marketing and messaging strategies.
10. Collaborate with the data analytics team to develop and implement audience measurement and reporting methods.
11. Continuously monitor and analyze audience data to identify new opportunities for audience growth and engagement.
12. Stay informed on data privacy regulations and ensure compliance in all audience management practices.
13. Train and mentor junior team members on audience management best practices.
14. Proactively identify and troubleshoot any issues with audience data or segmentation.
15. Drive innovation and experimentation in audience management techniques to continuously improve results.

According to JobzMall, the average salary range for a Audience Manager in Los Angeles, CA, USA is between $70,000 and $90,000 per year. This range can vary depending on the specific job responsibilities, industry, and level of experience of the individual. Additionally, factors such as company size and location can also affect salary range.

Capital Group is an American financial services company. It ranks among the world's oldest and largest investment management organizations, with $1.87 trillion in assets under management.