
Email Marketing Specialist
This individual will be responsible for building email campaigns. Execute day-to-day operational tasks to support business-as-usual emails, from creative setup and HTML coding to testing/QA and deployment via provider platform. Utilize QA Checklist to QA emails across the most popular clients, apps and devices. Troubleshoot on production-related issues with ESP (email service provider). Set up A/B test and learn campaigns (subject line, creative, layout, copy, etc.) Maintain automated, personalized campaigns to drive loyalty and engagement. Assist other team-members in maintaining the email program calendar. This individual may also be responsible for leading business requirement meetings to help design the solutions needed within our tools to achieve our acquisition and retention strategies. Be the liaison between marketing and IT/BI to help drive customer data integration to define, configure and build capabilities within the marketing platforms.
Experience in marketing email management with cloud email vendors
Knowledge of Customer Data Integration – both known and anonymous customers – processes and best practices
Understanding of digital concepts [e.g.DMP, Tag Management, Ad Servers, etc.]
Knowledge / Experience in other marketing channels like Social, Display, Push, or SMS
Salesforce Marketing Cloud
Digital Marketing
Adobe Campaign
Oracle Responsys
Email management
Experian
Database Marketing
Interactive Marketing
Adaptable
Multitasking
Problem Solving
Verbal communication
Detail Oriented
written communication
According to JobzMall, the average salary range for a Email Marketing Specialist in 1 Canon Park, Melville, NY 11747, USA is between $45,000 and $65,000 per year. This range may vary depending on the experience and qualifications of the individual.
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Canon Inc. is a Japanese multinational corporation specializing in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment.

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