Social Media Manager

Welcome to the California Institute of Technology, where innovation and excellence are at the forefront of everything we do. We are currently seeking a dynamic and driven Social Media Manager to join our team. As a Social Media Manager, you will play a vital role in promoting our prestigious institution and engaging with our diverse community through various social media platforms. We are looking for a creative and strategic individual with a passion for social media and a strong understanding of the higher education landscape. If you are a self-starter with exceptional communication skills and a knack for storytelling, we invite you to apply for this exciting opportunity to be a part of our world-renowned institution.

1. Develop and implement a comprehensive social media strategy to promote the institution's brand and engage with the community.
2. Create engaging and informative content for various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
3. Monitor social media channels and respond to comments and messages in a timely and professional manner.
4. Collaborate with various departments and stakeholders to gather information and content for social media posts.
5. Utilize analytics and insights to track and report on the success of social media campaigns.
6. Stay up-to-date on social media trends and best practices in the higher education industry.
7. Manage social media advertising budgets and optimize campaigns for maximum reach and engagement.
8. Engage with influencers and other key individuals or organizations to expand the institution's social media presence.
9. Work closely with the marketing and communications team to ensure consistent branding and messaging across all social media platforms.
10. Train and educate other staff members on social media best practices and guidelines.
11. Identify and implement new strategies and tactics to increase followers and engagement on social media.
12. Act as a brand ambassador for the institution, upholding its values and promoting its achievements through social media.
13. Monitor and respond to any social media crises or negative feedback in a professional and timely manner.
14. Network and attend events to represent the institution and create social media content.
15. Continuously evaluate and improve the institution's social media presence and strategy.

According to JobzMall, the average salary range for a Social Media Manager in Pasadena, CA, USA is between $50,000 and $70,000 per year. However, this can vary based on factors such as experience, company size, and specific job duties. Some Social Media Managers in Pasadena may earn higher salaries, with the top 10% earning over $90,000 per year.

The California Institute of Technology (Caltech) is a world-renowned science and engineering research and education institution, where extraordinary faculty, students and staff seek answers to complex questions, discover new knowledge, lead innovation, and transform our future.