Product Marketing Specialist

At Brunswick, we are looking for an experienced and highly motivated Product Marketing Specialist to join our team. This position requires excellent communication, organizational, and problem-solving skills. The successful candidate must have a passion for product marketing and the ability to think strategically.The ideal candidate will have at least 3 years of experience in product marketing within the boating industry, a Bachelor's Degree in marketing or related field, and a strong interest in the marine industry. The successful candidate should also have experience working with cross-functional teams, identifying customer needs, and developing and executing marketing plans.The Product Marketing Specialist is responsible for defining and executing product marketing strategies that drive growth and profitability for Brunswick’s marine products. Working collaboratively with product teams, sales, and marketing teams, the successful candidate will have the opportunity to make a meaningful contribution to the success of Brunswick. We are looking for a creative, analytical, and results-oriented individual to join our team.

Responsibilities of Product Marketing Specialist:

1. Develop and execute marketing strategies to drive growth and profitability for Brunswick’s marine products.
2. Analyze customer needs and market research to identify new product opportunities.
3. Work collaboratively with product teams, sales teams, and other marketing teams to ensure successful product launches.
4. Monitor competitors’ products and activities to provide insights and ensure competitive advantage.
5. Develop and implement product promotions and campaigns to attract new customers and increase sales.
6. Develop marketing materials such as brochures, webpages, and videos to promote products.
7. Track and analyze product performance metrics and make recommendations for improvement.
8. Manage product budget and monitor expenses.
9. Maintain a thorough understanding of the boating industry and trends.

According to JobzMall, the average salary range for a Product Marketing Specialist in Palm Coast, FL, USA is between $46,000 and $68,000 per year. The salary range will vary depending on various factors, such as experience, education, and the specific industry.

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845. Today, Brunswick has more than 13,000 employees operating in 24 countries.