Brand Manager, Lowe

Are you a creative and strategic thinker with a passion for brand management? Look no further! Brunswick is seeking a talented individual to join our team as a Brand Manager for our Lowe brand. This role will allow you to use your skills and expertise to drive the success of one of our top brands. As the Brand Manager, you will play a crucial role in developing and executing marketing strategies to elevate the brand and increase market share. We are looking for someone with a strong understanding of consumer behavior, excellent communication skills, and a proven track record of driving brand growth. If you are a results-driven individual with a strong eye for detail and a knack for building relationships, we want to hear from you! Join our dynamic team and take your brand management career to the next level.

1. Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales for the Lowe brand.
2. Conduct market research and analyze consumer behavior to identify key insights and opportunities for the brand.
3. Collaborate with cross-functional teams to ensure alignment and integration of brand strategies across all marketing channels.
4. Monitor and track brand performance, and make recommendations for adjustments as needed to achieve business objectives.
5. Manage and allocate the brand's marketing budget effectively to maximize ROI.
6. Create and maintain brand guidelines to ensure consistency across all communication channels and touchpoints.
7. Oversee the development of all brand marketing materials, including advertising campaigns, packaging, and POS materials.
8. Build and maintain strong relationships with key stakeholders, including internal teams and external partners.
9. Keep up-to-date with industry trends and competitor activities to inform brand strategies.
10. Lead and mentor a team of marketing professionals to drive brand growth and development.
11. Ensure all brand activities and initiatives are in line with company values and brand image.
12. Continuously monitor and report on brand performance, providing insights and recommendations for improvement.
13. Collaborate with sales teams to develop and execute effective trade marketing strategies.
14. Plan and execute product launches, promotions, and events to generate buzz and excitement around the brand.
15. Represent the Lowe brand at industry events and conferences, building brand awareness and establishing partnerships.

According to JobzMall, the average salary range for a Brand Manager, Lowe in Lebanon, MO 65536, USA is $59,000 to $82,000 per year. This may vary depending on the specific company, experience, and location.

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845. Today, Brunswick has more than 13,000 employees operating in 24 countries.