Integrated Digital Marketing Manager

A critical part of our Strategic Customer Marketing team, the Integrated Digital Marketing Manager is responsible for designing and driving integrated digital marketing campaigns targeted specifically at our most strategic Broadcom Software customers. Map programs and content to the digital buyer journey and drive the right mix of digital channels to create ideal customer experiences. Own Paid Media execution on social, display and retargeting channels. Actively measure and track performance across various channels; do a deeper analysis if the goals are not being met. Create targeted ABM programs for strategic accounts and be a key driver in recommending, leading and executing ABM tactics across digital channels. Own strategy and execution of Drift chatbot platform. Share learnings across various channels to optimize overall campaign performance.

According to JobzMall, the average salary range for a Integrated Digital Marketing Manager in 250 Innovation Dr, San Jose, CA 95134, USA is between $110,000 and $150,000. This salary range will depend on the experience level, qualifications, and skills of the employee.

Broadcom Inc. is an American designer, developer, manufacturer and global supplier of a wide range of semiconductor and infrastructure software products, Broadcom's product portfolio serves the data center, networking, software, broadband, wireless, and storage and industrial markets.