
Marketing Intelligence Analyst
Develop regular and ad hoc analysis and reporting rooted in drawing out insights and optimization. Work directly with clients to strategize and implement analytics measurement plans. Lead strategy and execution of web tagging and tag management initiatives. Help guide product design through findings, insights, and best practices learned through strategic analyses. Work directly with clients in presenting analysis and reporting on ongoing marketing initiatives. Acquire data from primary or secondary data sources, work with data science and development teams as necessary to ensure proper data tracking and aggregation. Provide quality assurance of data on an ongoing basis, identifying and correcting inaccuracies. Manage & grow analytics partnerships, staying on top of ‘best of breed’ technologies and vendors. Lead more junior analysts through training, mentoring, and by example.
5+ years of digital analytics experience
Experience with web analytics tagging and tracking
Experience with testing methodologies, including attribution modeling and A/B testing
Knowledge of advertising and marketing technologies
Ability to manage and prioritize a number of concurrent projects
Google Analytics
MS Excel
Tableau
Google Ads
Time Management Skills
Facebook Ads Manager
Digital Marketing & Analytics
Verbal communication
written communication
Attention to detail
Result Driven
Multi-tasker
Process Oriented
Flexibility and adaptability
According to JobzMall, the average salary range for a Marketing Intelligence Analyst in 4115 N Ravenswood Ave, Chicago, IL 60613, USA is $53,000 - $85,000. This range varies depending on the experience of the analyst and the specifics of the job.
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