Digital Marketing Personalization Strategy Manager

At Boston Scientific, we are committed to transforming lives through innovative medical solutions. As our Digital Marketing Personalization Strategy Manager, you will play a crucial role in driving our digital marketing efforts to the next level. We are looking for a passionate and experienced individual who can develop and implement personalized marketing strategies to enhance the customer experience and drive business growth. If you have a strong background in digital marketing, data analysis, and a deep understanding of customer behavior, we want to hear from you. Join our dynamic and diverse team and make a meaningful impact on the lives of patients worldwide.

1. Develop and implement personalized marketing strategies in line with the company's overall goals and objectives.
2. Analyze customer data and behavior to identify opportunities for personalization and optimization of marketing efforts.
3. Collaborate with cross-functional teams to ensure alignment and integration of personalized marketing strategies across all digital channels.
4. Stay up-to-date with industry trends and best practices in digital marketing and personalization.
5. Utilize data and insights to drive continuous improvement and optimization of personalized marketing campaigns.
6. Monitor and report on the performance of personalized marketing efforts, providing recommendations for improvement.
7. Work closely with the sales team to understand customer needs and preferences, and incorporate them into personalized marketing strategies.
8. Manage and optimize the customer journey through personalized content and messaging.
9. Develop and maintain relationships with external partners and vendors to support the execution of personalized marketing initiatives.
10. Collaborate with the marketing team to align personalized marketing strategies with broader marketing campaigns and initiatives.
11. Ensure compliance with all relevant laws, regulations, and company policies in all personalized marketing efforts.
12. Act as a subject matter expert on digital marketing personalization, providing guidance and training to team members as needed.
13. Continuously measure and track the impact of personalized marketing efforts on business growth and customer satisfaction.
14. Contribute to the development and maintenance of a culture of innovation and continuous improvement within the digital marketing team.
15. Represent the company at industry events and conferences, sharing insights and best practices on personalized marketing strategies.

According to JobzMall, the average salary range for a Digital Marketing Personalization Strategy Manager in Maple Grove, MN, USA is $75,000-$100,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. It is important to research and negotiate salary based on your own qualifications and the specific job offer.

Boston Scientific Corp. engages in the development, manufacture and marketing of medical devices that are used in interventional medical specialties. Its products and technologies are used to diagnose or treat medical conditions, including heart, digestive, pulmonary, vascular, urological, women's health and chronic pain conditions.