Digital Content Strategist, Endoscopy

Are you a driven and innovative content strategist with a passion for healthcare? Do you thrive in a fast-paced environment and have experience creating compelling digital content? Boston Scientific is seeking a talented individual to join our team as a Digital Content Strategist, specializing in Endoscopy. As a key member of our marketing team, you will have the opportunity to shape the digital content strategy for our cutting-edge endoscopy products. We are looking for someone who is both creative and analytical, with a strong understanding of the healthcare industry and a knack for developing engaging content that resonates with our target audience. If this sounds like you, we encourage you to apply and be a part of our mission to improve patient outcomes through innovative endoscopy technology.

1. Develop and implement the digital content strategy for Boston Scientific's Endoscopy products, in line with overall marketing objectives.
2. Conduct research and stay up-to-date on industry trends, competitor strategies, and customer needs to inform content strategy.
3. Create and manage a content calendar, ensuring timely and relevant content is produced and distributed across various digital platforms.
4. Collaborate with cross-functional teams, including product managers, sales, and digital marketing, to align content strategy with overall business goals.
5. Utilize analytics and data to track and measure the effectiveness of content and make data-driven decisions to optimize strategy.
6. Develop and maintain a deep understanding of Boston Scientific's Endoscopy products, target audience, and key messaging to ensure content is accurate and resonates with customers.
7. Write and edit compelling and engaging content for digital platforms, including but not limited to website, social media, email, and blogs.
8. Stay informed on industry regulations and ensure all content is compliant and adheres to brand guidelines.
9. Manage and maintain relationships with external content partners and agencies.
10. Continuously evaluate and improve content strategy, incorporating new and innovative tactics to reach and engage target audience.
11. Act as a subject matter expert on content and digital marketing trends, providing insights and recommendations to stakeholders.
12. Collaborate with sales and customer service teams to gather customer feedback and insights, and use this information to inform content strategy.
13. Represent Boston Scientific at industry events and conferences, showcasing our digital content strategy and promoting our endoscopy products.
14. Train and educate internal teams on content strategy and best practices.
15. Meet tight deadlines and manage multiple projects simultaneously in a fast-paced environment.

According to JobzMall, the average salary range for a Digital Content Strategist, Endoscopy in Dallas, TX, USA is between $60,000 and $90,000 per year. However, this may vary depending on factors such as experience, education, and the specific company.

Boston Scientific Corp. engages in the development, manufacture and marketing of medical devices that are used in interventional medical specialties. Its products and technologies are used to diagnose or treat medical conditions, including heart, digestive, pulmonary, vascular, urological, women's health and chronic pain conditions.