Marketing Coordinator

We are looking for an experienced and results-driven Marketing Coordinator to join our team at BlueCross BlueShield of South Carolina. In this role you will be responsible for developing and executing innovative marketing strategies to raise awareness and increase sales of our products. The ideal candidate should have a strong background in strategic marketing and the ability to coordinate multiple projects at once. Additionally, they should possess excellent communication and organizational skills.If you are self-motivated and have a passion for marketing, we would love to hear from you.

Responsibilities:

• Develop and implement strategic marketing plans to drive brand and product awareness and increase sales
• Coordinate and manage multiple marketing projects simultaneously, ensuring deadlines and budgets are met
• Research and analyze market trends and competitor activities to develop effective marketing strategies
• Create and distribute promotional materials such as press releases, brochures, and other promotional materials
• Monitor and evaluate marketing campaigns and adjust strategies as needed
• Develop and maintain relationships with media outlets and other influencers to increase brand visibility
• Prepare reports to track and evaluate marketing performance
• Stay informed of industry trends and best practices in marketing

According to JobzMall, the average salary range for a Marketing Coordinator in Lexington, SC, USA is $31,000-$45,000. This range can vary depending on the company, experience, and qualifications of the person in the role.

BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. BlueCross serves 21.5 million people through private business and government contracts.