Marketing Coordinator

BlueCross BlueShield of South Carolina is looking for a motivated and passionate Marketing Coordinator to join our team. This position requires a highly organized, detail-oriented individual with excellent communication and analytical skills. The ideal candidate will have a strong work ethic, experience in a marketing role and a passion for helping people.The Marketing Coordinator will be responsible for designing, executing and measuring success for all marketing initiatives. This position requires a deep understanding of the healthcare industry and a basic understanding of marketing principles, such as media buying and analytics. The ideal candidate should have experience in digital marketing and a commitment to meeting deadlines.The successful candidate will be responsible for developing and implementing campaigns across a variety of channels, including web, mobile, social, and traditional media. Additionally, the Marketing Coordinator will be responsible for tracking and analyzing the performance of campaigns, and making recommendations for improvement.Required Qualifications:* Bachelor's degree in Marketing, Business, Communications or a related field* 2-4 years of experience in a marketing role* Experience in digital marketing, including web, mobile, social, and traditional media* Familiarity with analytics and reporting* Excellent communication and interpersonal skills* Ability to work independently and as part of a team* Strong attention to detail and organizational skills* Ability to work under pressure and meet tight deadlines

Responsibilities:

1. Design, execute, and measure success of all marketing initiatives.
2. Develop and implement campaigns across a variety of channels, including web, mobile, social, and traditional media.
3. Track and analyze performance of campaigns and make recommendations for improvement.
4. Analyze and report on the success of campaigns in order to identify areas of improvement.
5. Maintain an up-to-date knowledge of the healthcare industry and marketing principles.
6. Manage and prioritize multiple tasks and projects in a deadline-driven environment.
7. Collaborate with other departments to ensure successful execution of campaigns.
8. Monitor and analyze competitor activities and recommend strategies to stay ahead of the competition.
9. Create and maintain marketing materials and collateral.
10. Provide insights and recommendations to help drive sales and business growth.

According to JobzMall, the average salary range for a Marketing Coordinator in Aiken, SC, USA is between $34,000 and $53,000. This range is based on the salaries of job postings found on Indeed.com in the Aiken area. Salaries may vary depending on experience, education, and other factors.

BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. BlueCross serves 21.5 million people through private business and government contracts.