Director of Media

Plans and develops the media strategy for all brands in the North American Consumer division. Directs media planning agency and partner with Brand teams to create and execute the media plan. Leads and manages the marketing mix analysis and digital media audit in conjunction with external agencies. Provides recommendations and insights to agencies and brand teams based on analysis. Develops KPI’s for all media programs, report on effectiveness and make timely recommendations to optimize each program. Maximizes ROI for all media: TV, Print, OLV, paid search, social media, audio and digital. Oversees media budgets and provide frequent update on status versus plan to senior management. Manages accounting process with agencies and internal groups and ensure billing and credits are timely and accurate. Takes ownership of corporate website traffic. Provides recommendation for improving traffic and optimizing the website experience.

According to JobzMall, the average salary range for a Director of Media in 1802 C St, Sacramento, CA 95811, USA is $78,000 to $148,000. This salary range is based on the level of experience, job requirement, location and other factors.

Blue Diamond Growers is a California agricultural cooperative and marketing organization that specializes in almonds. Founded in 1910 as the California Almond Grower's Exchange, the organization claims to be the world's largest tree nut processing and marketing company.