Welcome to Bloomberg, where we are dedicated to providing cutting-edge financial information and technology to our clients. We are currently seeking a dynamic and creative Email Marketing Specialist to join our team and help us drive engagement and conversions through our email campaigns. As an Email Marketing Specialist at Bloomberg, you will have the opportunity to utilize your expertise in email marketing to create impactful and personalized campaigns that will reach millions of subscribers. If you have a passion for email marketing and a strong understanding of consumer behavior, we would love to have you on board!
- Develop and implement email marketing strategies to drive engagement and conversions for Bloomberg's financial information and technology services.
- Create and manage email campaigns, including content creation, segmentation, A/B testing, and scheduling.
- Conduct thorough market research and analysis to understand consumer behavior and trends in the financial industry.
- Collaborate with cross-functional teams to ensure email campaigns align with overall marketing and business objectives.
- Utilize email marketing automation tools to optimize campaign performance and deliver personalized messages to subscribers.
- Monitor and analyze email campaign metrics to continuously improve performance and identify opportunities for growth.
- Stay up-to-date with industry best practices and trends in email marketing to inform and enhance strategies.
- Maintain a high level of quality and consistency in all email communications, ensuring brand voice and messaging is accurately represented.
- Manage email subscriber lists and ensure compliance with email marketing regulations and best practices.
- Provide regular reporting and insights on email campaign performance to stakeholders and make recommendations for improvement.
- Collaborate with the design team to create visually appealing and effective email templates.
- Work closely with the sales team to align email marketing efforts with sales goals and initiatives.
- Build and maintain relationships with key stakeholders and external partners to leverage for email marketing opportunities.
- Continuously monitor and evaluate competitor email marketing strategies to identify areas for improvement and differentiation.
- Act as a subject matter expert on email marketing and provide guidance and support to team members and colleagues.
Bachelor's Degree In Marketing, Communications, Or A Related Field
Minimum Of 3 Years Experience In Email Marketing, Preferably In A Corporate Setting
Expertise In Email Marketing Platforms Such As Salesforce Marketing Cloud, Marketo, Or Mailchimp
Strong Understanding Of Email Marketing Best Practices, Including A/B Testing, List Segmentation, And Deliverability
Analytical Mindset With The Ability To Track And Report On Email Campaign Performance And Make Data-Driven Decisions For Optimization.
Data Analysis
A/B testing
Audience segmentation
HTML/CSS
Copywriting
email design
Campaign creation
Email Automation
Crm Integration
List Management
Deliverability
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Email Marketing Specialist in London, UK is between £25,000 - £45,000 per year. However, this can vary depending on factors such as the size and industry of the company, the candidate's level of experience and skills, and the specific responsibilities of the role.
Some higher paying positions in this field may offer salaries upwards of £60,000 per year, while entry-level positions may offer salaries closer to £20,000 per year. Additionally, bonuses, commissions, and benefits may also contribute to the overall compensation package for an Email Marketing Specialist.
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Bloomberg is the world's primary distributor of financial data and a top news provider of the 21st century. A global information and technology company, we use our dynamic network of data, ideas and analysis to solve difficult problems every day.

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