
Marketing Specialist - Menu Development
Welcome to BJ's Restaurants! We are seeking a passionate and creative Marketing Specialist to join our team and drive menu development for our diverse and delicious offerings. As a key member of our marketing department, you will have the opportunity to showcase your expertise in developing strategic and enticing menus that appeal to our customers' taste buds and drive business growth. If you have a strong background in menu development, a love for the restaurant industry, and a knack for driving results, we invite you to apply for this exciting opportunity!
- Develop creative and strategic menus that align with BJ's Restaurants brand and appeal to a diverse customer base.
- Conduct market research to identify current food trends and incorporate them into menu development.
- Collaborate with cross-functional teams including chefs, suppliers, and marketing to create a cohesive and appealing menu.
- Monitor and analyze sales data to track the performance of menu items and make adjustments as needed.
- Ensure that all menu items meet quality and cost standards.
- Continuously innovate and update menus to keep them fresh and exciting for customers.
- Develop and implement marketing strategies to promote new and existing menu items.
- Manage relationships with suppliers to ensure timely and cost-effective delivery of ingredients.
- Train and educate restaurant staff on new menu items and promotions.
- Monitor industry trends and competitor menus to stay ahead of the curve.
- Collaborate with the marketing team to create engaging and effective menu descriptions and visuals.
- Stay updated on food safety regulations and ensure compliance in menu development.
- Participate in menu tastings and provide feedback to chefs for menu improvements.
- Develop and manage menu budgets in collaboration with the marketing team.
- Represent BJ's Restaurants in various industry events and conferences related to menu development.
Bachelor's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 3 Years Experience In Menu Development Within The Restaurant Industry.
Strong Understanding Of Market Trends And Consumer Preferences In The Food And Beverage Industry.
Proficient In Conducting Market Research And Analyzing Data To Inform Menu Development Decisions.
Excellent Communication And Interpersonal Skills To Collaborate With Cross-Functional Teams, Including Chefs, Purchasing, And Operations, To Develop And Implement Successful Menu Strategies.
Market Research
Social Media Marketing
Content Creation
Culinary Knowledge
Competitive analysis
brand strategy
food trends
Menu Design
Promotional Planning
Menu Creation
Menu Pricing
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Problem Solving
Time management
creativity
Critical thinking
Teamwork
Adaptability
According to JobzMall, the average salary range for a Marketing Specialist - Menu Development in Huntington Beach, CA, USA is $48,280 - $72,710 per year. However, this can vary depending on factors such as experience, education, and the specific company or industry. Additionally, salaries may also include bonuses, commissions, and other forms of compensation. It is recommended to research specific companies and job listings for more accurate salary information.
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BJ's Restaurants, Inc. is an American chain of restaurants, some of which contain microbreweries that also supply beer to the other restaurants in the chain.

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