Marketing Manager
This role is responsible for global product marketing for the Quailty Systems Division. Development of marketing strategy and plan for global commercialization and demand generation for Quality Systems Division’s informatics platforms. Develop global marketing strategies and define plans including Go To Market/Marketing Mix Strategy, Segmentation Strategy, Competitive Response Strategy and Product/Technology Brand Strategy. Customer Segmentation and Competitive Analysis. Determine trade shows/events. Oversee a team of downstream product managers to successfully execute on marketing strategies, work plans, deliverables and track progress of these goals.
8+ years marketing experience.
Experience working with complex product portfolios in the medical device industry.
Understand global business dynamics and competitive environments and their impact on business results.
Customer Relationship Management
Product Development
Time Management
Analytical skills
Product commercialization
Communication
Process Improvement
Resolving issues
Strategic thinking with execution focus
Goal-Driven
According to JobzMall, the average salary range for a Marketing Manager in 21 Technology Dr, Irvine, CA 92618, USA is between $90,000 and $115,000 per year. The salary range may vary depending on the company, experience, and qualifications of the individual.
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Bio-Rad is a global leader, with a team of over 7,800 employees and a global network of operations that serves our life science research and clinical diagnostics customers, helping people live longer, healthier lives.
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