VP, Product Marketing

Welcome to BetterUp, a company committed to unlocking the full potential of every individual through personalized and scalable coaching experiences. We are looking for a dynamic and results-driven VP of Product Marketing to join our fast-growing team and help bring our innovative coaching platform to the world. As a key leader in our marketing organization, you will have the opportunity to shape and execute our product marketing strategy while driving customer acquisition and retention. We are seeking a highly motivated and strategic individual with a strong track record of success in product marketing, a passion for our mission, and a collaborative mindset. If you are ready to make a meaningful impact on people's lives and help drive our business to the next level, we want to hear from you.

1. Develop and execute a comprehensive product marketing strategy that aligns with the company's overall goals and objectives.
2. Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and support for product marketing initiatives.
3. Conduct market research and analysis to identify target markets, customer needs and preferences, and competitive landscape.
4. Create compelling messaging and positioning for BetterUp's coaching platform, effectively communicating the value proposition to potential and existing customers.
5. Develop and maintain customer personas and journey maps to inform product marketing strategies and tactics.
6. Lead the development of product-related content, including sales collateral, case studies, and product demos, to support customer acquisition and retention.
7. Manage product launches and go-to-market plans, ensuring successful execution and adoption of new features and updates.
8. Monitor and analyze key performance metrics, providing insights and recommendations for continuous improvement.
9. Stay up-to-date with industry trends and competitors' strategies to inform product marketing strategies and tactics.
10. Mentor and develop team members, fostering a collaborative and high-performing culture within the product marketing team.
11. Represent BetterUp at industry events, conferences, and webinars, showcasing our product and thought leadership.
12. Continuously evaluate and improve the effectiveness of product marketing initiatives, making data-driven decisions to optimize results.
13. Act as a spokesperson and advocate for BetterUp's mission and values, embodying the company's culture and brand.

According to JobzMall, the average salary range for a VP, Product Marketing in Austin, TX, USA is $173,000-$241,000 per year. This can vary based on factors such as experience, industry, and company size. Salaries may also include bonuses, stock options, and other benefits.

Find personalized leadership development and executive coaching for everyone in your organization. BetterUp offers a mobile career coaching app for modern teams with training for aspiring and new managers.