BetterUp

Vice President, Revenue Marketing

BetterUp
San Francisco, CA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to BetterUp, a global leader in professional coaching and mental wellness. We are looking for a driven and results-oriented Vice President of Revenue Marketing to join our dynamic team. As the VP of Revenue Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive revenue growth and increase brand awareness. We are seeking a highly experienced marketing leader with a proven track record of delivering successful revenue-generating campaigns in a fast-paced, innovative environment. If you are passionate about driving business growth and making a positive impact on people's lives, then we want to hear from you.

  1. Develop and implement strategic marketing plans to drive revenue growth and increase brand awareness.
  2. Lead a team of marketing professionals to execute campaigns and initiatives that align with the company's revenue goals.
  3. Collaborate with cross-functional teams to ensure alignment and integration of marketing strategies with other business objectives.
  4. Analyze market trends and customer insights to identify opportunities for revenue growth and create targeted marketing campaigns.
  5. Monitor and analyze key performance metrics to track the effectiveness of marketing initiatives and make data-driven decisions.
  6. Develop and manage the marketing budget, ensuring efficient use of resources and delivering measurable ROI.
  7. Stay up-to-date with industry trends and best practices in revenue marketing to continuously improve and innovate our strategies.
  8. Act as a brand ambassador for BetterUp, representing the company at events and conferences to increase brand awareness and build relationships with potential clients.
  9. Build and maintain strong relationships with key stakeholders, including sales, product, and leadership teams.
  10. Develop and maintain a deep understanding of our target audience and their needs to inform marketing strategies and messaging.
  11. Oversee the creation of compelling marketing collateral, including website content, email campaigns, advertising, and sales materials.
  12. Identify and implement new marketing technologies and tools to improve efficiency and effectiveness of marketing efforts.
Where is this job?
This job is located at San Francisco, CA, USA
Job Qualifications

  • Extensive Experience In Revenue Marketing: The Ideal Candidate For This Role Should Have A Strong Background In Driving Revenue Through Marketing Strategies And Tactics. This Could Include Experience With Lead Generation, Demand Generation, And Sales Enablement.

  • Strategic Thinking And Planning Skills: As A Vice President Of Revenue Marketing, The Candidate Should Possess Strong Strategic Thinking Abilities To Develop And Execute Long-Term Revenue Marketing Plans That Align With The Company's Overall Goals And Objectives.

  • Strong Leadership And Management Skills: This Role Will Involve Leading A Team Of Revenue Marketing Professionals, So The Candidate Should Have Experience In Successfully Managing And Motivating A Team Towards Achieving Revenue Targets.

  • Data-Driven Decision Making: In Today's Data-Rich Environment, The Ideal Candidate Should Be Proficient In Using Data And Analytics To Inform Marketing Strategies And Measure The Effectiveness Of Campaigns.

  • Excellent Communication And Collaboration Skills: This Role Will Require Working Closely With Cross-Functional Teams, Including Sales, Product, And Finance. The Candidate Should Have Excellent Communication And Collaboration Skills To Effectively Work With Different Teams And Stakeholders Towards Achieving Revenue Goals.

Required Skills

  • Strategic Planning

  • Data Analysis

  • Market Research

  • Budget management

  • Content Marketing

  • Brand management

  • Team Leadership

  • Customer segmentation

  • Digital advertising

  • Campaign development

  • Relationship

  • Sales Funnel Optimization

Soft Skills

  • Communication

  • Emotional Intelligence

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Vice President, Revenue Marketing in San Francisco, CA, USA is between $200,000 and $250,000 per year. However, this can vary depending on factors such as the size and industry of the company, the level of experience of the individual, and other benefits and bonuses offered.

Additional Information
BetterUp is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedOctober 29th, 2024
Apply BeforeSeptember 18th, 2025
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About BetterUp

Find personalized leadership development and executive coaching for everyone in your organization. BetterUp offers a mobile career coaching app for modern teams with training for aspiring and new managers.

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