Senior Lifecycle Marketing Manager, Member Growth

Are you a results-driven marketer with a passion for driving growth and engagement? Do you thrive in a fast-paced and dynamic environment? BetterUp is seeking a Senior Lifecycle Marketing Manager to join our team and lead our member growth efforts. As a leader in the rapidly growing field of professional coaching and personal development, BetterUp is dedicated to helping individuals and organizations reach their full potential. This role will play a critical role in shaping the customer journey and driving member growth through strategic lifecycle marketing tactics. We are looking for an experienced and innovative marketer who is dedicated to delivering exceptional results. If you have a track record of success in developing and executing lifecycle marketing strategies, and are looking for an opportunity to make a significant impact, then we want to hear from you.

1. Develop and implement comprehensive lifecycle marketing strategies to drive member growth and engagement.
2. Monitor and analyze key performance metrics to identify areas for improvement and drive results.
3. Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
4. Lead the planning and execution of email marketing campaigns, including segmentation, content development, and testing.
5. Develop and maintain customer personas to inform targeted marketing efforts.
6. Utilize data and analytics to identify opportunities for optimization and personalization across the customer journey.
7. Monitor industry trends and best practices to continuously improve and innovate our lifecycle marketing strategies.
8. Manage and maintain relationships with external partners and vendors to support marketing efforts.
9. Collaborate with sales and customer success teams to align marketing efforts with customer needs and goals.
10. Develop and manage budget for lifecycle marketing initiatives.
11. Train and mentor junior marketing team members.
12. Drive a culture of continuous improvement and experimentation within the marketing team.
13. Represent the company at industry events and conferences.
14. Develop and maintain strong relationships with key stakeholders within the company.
15. Ensure all marketing efforts are aligned with the company's overall goals and objectives.

According to JobzMall, the average salary range for a Senior Lifecycle Marketing Manager, Member Growth in Washington, DC, USA is $95,000 - $125,000 per year. This can vary depending on the individual's experience, skills, and the specific company they work for. Some companies may offer higher salaries or additional benefits, while others may offer lower salaries. Factors such as the industry, location, and demand for the role can also impact the salary range.

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