BetterUp

Acquisition Marketing Manager, Consumer

BetterUp

Remote
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

The Acquisition Marketing Manager will operate with a high degree of autonomy and should be able to proactively identify new opportunities and think analytically. Own SEM and paid social advertising accounts for direct-to-consumer to drive user acquisition (namely Google SEM, Facebook/IG, Youtube). End-to-end campaign management, from ideation, testing, performance analysis and iteration. Independent ad account management including campaign creation, day-to-day optimizations, AB testing, and troubleshooting of Google Ads, Facebook Ads, and other paid media campaigns. Develop excel and/or SQL-based reporting to measure performance and test results from impressions to subscribers, present findings, and identify new opportunities. Stay current with Google, Facebook, mobile and overall digital marketing best practices. Partner closely with Data Engineering and Marketing Ops to drive requirements for data needs and marketing stack.

Where is this job?
This job opening is listed as 100% remote
Job Qualifications
  • Have 3-5 years of digital marketing experience (mobile a plus)

  • Proven track record of driving growth for other brands for direct-to-consumer (not enterprise)

  • Thorough understanding of the Google Ads and Facebook Ads platforms

  • Ability to develop excel and or SQL-based reporting to measure performance and test results

Required Skills
  • Google Ads

  • Effective Time Management

  • Facebook Ads platforms

  • Campaign structure

  • Optimization and experimentation

  • SQL-based reporting

Soft Skills
  • Verbal communication

  • Driven and self-motivated

  • written communication

  • Adaptability

  • Problem Solving Skills

  • Detail oriented and highly organized

  • Multi tasker

Compensation

According to JobzMall, the average salary range for a Acquisition Marketing Manager, Consumer is between $45,000 and $100,000 per year. This range can vary depending on the company, location, and the individual's experience and qualifications. The position is also highly competitive, so a higher salary may be possible for a more experienced and qualified candidate.

Additional Information
BetterUp is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJune 25th, 2021
Apply BeforeApril 11th, 2026
This job posting is from a verified source. 
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