
Acquisition Marketing Manager, Consumer
The Acquisition Marketing Manager will operate with a high degree of autonomy and should be able to proactively identify new opportunities and think analytically. Own SEM and paid social advertising accounts for direct-to-consumer to drive user acquisition (namely Google SEM, Facebook/IG, Youtube). End-to-end campaign management, from ideation, testing, performance analysis and iteration. Independent ad account management including campaign creation, day-to-day optimizations, AB testing, and troubleshooting of Google Ads, Facebook Ads, and other paid media campaigns. Develop excel and/or SQL-based reporting to measure performance and test results from impressions to subscribers, present findings, and identify new opportunities. Stay current with Google, Facebook, mobile and overall digital marketing best practices. Partner closely with Data Engineering and Marketing Ops to drive requirements for data needs and marketing stack.
Have 3-5 years of digital marketing experience (mobile a plus)
Proven track record of driving growth for other brands for direct-to-consumer (not enterprise)
Thorough understanding of the Google Ads and Facebook Ads platforms
Ability to develop excel and or SQL-based reporting to measure performance and test results
Google Ads
Effective Time Management
Facebook Ads platforms
Campaign structure
Optimization and experimentation
SQL-based reporting
Verbal communication
Driven and self-motivated
written communication
Adaptability
Problem Solving Skills
Detail oriented and highly organized
Multi tasker
According to JobzMall, the average salary range for a Acquisition Marketing Manager, Consumer is between $45,000 and $100,000 per year. This range can vary depending on the company, location, and the individual's experience and qualifications. The position is also highly competitive, so a higher salary may be possible for a more experienced and qualified candidate.
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