Marketing and Communications Coordinator

Welcome to Benedict College, where we strive to provide our students with a well-rounded education and prepare them for success in their chosen fields. We are currently seeking a talented Marketing and Communications Coordinator to join our team and help us showcase the excellence of our institution.In this role, you will be responsible for developing and implementing marketing strategies to promote Benedict College and its programs, as well as managing our communication channels and engaging with our diverse community. We are looking for a creative and driven individual who is passionate about higher education and has a strong background in marketing and communications.If you are a self-starter with exceptional communication skills and a knack for telling compelling stories, we would love to hear from you. Join us in our mission to empower and inspire future leaders at Benedict College.

1. Develop and implement effective marketing strategies to promote Benedict College and its programs to potential students, parents, and other stakeholders.
2. Create engaging and informative content for various marketing channels, including social media, website, email newsletters, and print materials.
3. Collaborate with various departments and stakeholders to ensure consistent messaging and branding across all marketing materials.
4. Manage and maintain the college's social media presence, including creating and scheduling posts, responding to comments and messages, and analyzing performance metrics.
5. Write and distribute press releases and other media materials to showcase the achievements and events happening at Benedict College.
6. Monitor and track the effectiveness of marketing efforts and make recommendations for improvements based on data analysis.
7. Develop and maintain relationships with local media outlets to secure coverage for college events and initiatives.
8. Coordinate and organize events and promotional activities to increase awareness and engagement with the college.
9. Serve as a liaison between the college and its community, responding to inquiries and providing information about the institution.
10. Stay up-to-date with industry trends and best practices in marketing and higher education to continuously improve the college's marketing efforts.
11. Collaborate with other departments to identify and showcase success stories and achievements of current students, alumni, and faculty.
12. Manage and maintain the college's website, ensuring that all content is up-to-date, accurate, and visually appealing.
13. Provide support and assistance to other departments as needed for marketing and communication-related initiatives.
14. Attend and represent the college at various events and conferences to network and promote the institution.
15. Continuously monitor and maintain the college's brand image and reputation through effective communications and messaging.

According to JobzMall, the average salary range for a Marketing and Communications Coordinator in Columbia, SC, USA is $40,000 - $55,000 per year. This may vary depending on factors such as level of experience, industry, and company size.

Benedict College is a private four-year historically black, liberal arts college located in Columbia, South Carolina. Founded in 1870 by northern Baptists, it was originally a teachers' college. It has since expanded into a full four-year college offering a variety of majors in the liberal arts field.