Digital Marketing Manager

Welcome to Bayer - a global leader in the fields of healthcare, agriculture, and high-tech materials. We are currently seeking a highly motivated and dynamic Digital Marketing Manager to join our team and drive the success of our digital marketing efforts. As a key member of our marketing team, you will have the opportunity to impact and shape the digital strategy for our diverse portfolio of products. We are looking for a talented individual who is passionate about digital marketing and has a strong understanding of the ever-changing digital landscape. If you are a creative thinker, data-driven, and have a strong business acumen, we would love to hear from you. Join us in our mission to make a positive impact on the world through our innovative products and solutions.

1. Develop and execute digital marketing strategies that align with the company's overall marketing objectives.
2. Create and manage digital campaigns across various platforms, including but not limited to social media, email, and paid advertising.
3. Conduct market research and analyze data to identify target audiences and optimize campaigns for maximum ROI.
4. Collaborate with cross-functional teams, including product managers, sales, and creative teams, to ensure cohesive and effective digital marketing efforts.
5. Continuously monitor and report on the performance of digital campaigns, using data to inform future strategies and optimizations.
6. Stay up-to-date with industry trends and best practices, and proactively identify new digital marketing opportunities for the company.
7. Manage relationships with external agencies and vendors to support digital marketing efforts.
8. Develop and manage digital marketing budgets, ensuring efficient and effective use of resources.
9. Maintain brand consistency and ensure all digital marketing efforts align with the company's brand guidelines.
10. Train and mentor team members on digital marketing best practices and technologies.
11. Monitor and ensure compliance with all relevant laws and regulations pertaining to digital marketing.
12. Contribute to the development of digital marketing policies, procedures, and standards for the company.
13. Collaborate with international teams to ensure consistency and alignment of global digital marketing efforts.
14. Act as a company ambassador by representing Bayer at industry events and conferences.

According to JobzMall, the average salary range for a Digital Marketing Manager in Thane, Maharashtra, India is between ₹ 4,00,000 - ₹ 9,00,000 per year. This may vary depending on the experience, skills, and specific job responsibilities of the individual.

Bayer AG is a German multinational pharmaceutical and life sciences company and one of the largest pharmaceutical companies in the world.