Senior Marketing Manager – Service Marketing
At Baxter International, our mission is to save and sustain lives through innovative healthcare solutions. We are seeking a highly experienced and passionate Senior Marketing Manager to join our team and lead our service marketing efforts. As a Senior Marketing Manager for service marketing, you will play a pivotal role in driving the growth of our portfolio by developing and executing strategic marketing plans that promote our services to healthcare providers and patients. We are looking for a dynamic and results-driven individual with a deep understanding of the healthcare industry and a proven track record of success in service marketing. If you are a self-motivated and strategic thinker with strong leadership skills, we encourage you to apply for this exciting opportunity.
- Develop and implement strategic marketing plans to promote Baxter's service offerings to healthcare providers and patients.
- Lead and manage a team of marketing professionals to drive the growth of the service portfolio.
- Conduct market research and analysis to identify market trends and opportunities.
- Collaborate with cross-functional teams to develop and launch new service offerings.
- Develop and manage marketing budgets to ensure optimal allocation of resources.
- Monitor and analyze key performance indicators to track the effectiveness of marketing strategies and make necessary adjustments.
- Establish and maintain relationships with key stakeholders, including healthcare providers and industry partners.
- Stay updated on industry trends and competition to inform marketing strategy.
- Create and deliver effective marketing materials and campaigns to promote services.
- Develop and maintain brand messaging and positioning for service offerings.
- Ensure all marketing efforts are compliant with relevant regulations and guidelines.
- Drive continuous improvement and innovation in service marketing strategies.
- Represent Baxter at industry events and conferences.
- Provide regular updates and reports to senior management on marketing performance and strategy.
- Mentor and develop team members to enhance their marketing skills and support their career growth.
Extensive Experience In Service Marketing: A Senior Marketing Manager At Baxter International Must Have A Proven Track Record Of Success In Developing And Implementing Service Marketing Strategies. This Includes Experience In Market Analysis, Customer Segmentation, And Creating Targeted Marketing Campaigns.
Strong Leadership Skills: As A Senior-Level Position, This Role Requires The Ability To Lead And Manage A Team Of Marketing Professionals. The Ideal Candidate Should Have Excellent Communication Skills, Be Able To Motivate And Inspire Team Members, And Have Experience In Setting And Achieving Marketing Goals.
In-Depth Knowledge Of Healthcare Industry: Baxter International Operates In The Healthcare Industry, And A Senior Marketing Manager Must Have A Deep Understanding Of This Sector. This Includes Knowledge Of Industry Trends, Regulations, And Customer Pain Points.
Analytical And Strategic Thinking Abilities: Service Marketing Is A Data-Driven Field, And A Senior Marketing Manager Should Have Strong Analytical Skills To Make Data-Backed Decisions. They Should Also Be Able To Think Strategically And Use Insights To Develop Effective Marketing Strategies.
Proven Experience In Product Launches: Baxter International Is A Global Company With A Diverse Portfolio Of Products And Services. A Senior Marketing Manager Should Have Experience In Successfully Launching New Products And Services, From Concept To Commercialization, To Drive Revenue Growth. This Includes Market Research, Pricing, And Positioning Strategies.
Strategic Planning
Project Management
Data Analysis
Market Research
Budget management
Digital Marketing
Relationship Building
Brand management
Competitive analysis
Campaign development
Product positioning
Customer Insights
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
collaboration
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Marketing Manager – Service Marketing in Deerfield, IL, USA is between $ 100,000 and $ 135,000 per year. However, this can vary based on factors such as the size and industry of the company, the candidate's level of experience and qualifications, and the specific responsibilities of the role. Additionally, bonuses and benefits may also impact the overall compensation for this position.
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Baxter International Inc. is a Fortune 500 American health care company with headquarters in Deerfield, Illinois. The company primarily focuses on products to treat hemophilia, kidney disease, immune disorders and other chronic and acute medical conditions.
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