
Marketing Manager - Communications
Welcome to Baxter International, a global leader in healthcare solutions. We are currently seeking a highly motivated and dynamic individual to join our team as a Marketing Manager - Communications. In this role, you will be responsible for developing and executing marketing communication strategies that effectively promote our brand and products to our target audience. As a key member of our marketing team, you will have the opportunity to make a significant impact on our company's success. If you have a passion for marketing, excellent communication skills, and a drive to innovate, we would love to hear from you. Join us in our mission to save and sustain lives.
- Develop and execute comprehensive marketing communication strategies to promote Baxter International's brand and products to target audience.
- Conduct market research and utilize data to identify key trends and insights to inform marketing communication strategies.
- Collaborate with cross-functional teams to ensure alignment of messaging and branding across all channels.
- Create and manage content for various communication channels, including but not limited to social media, website, email campaigns, and print materials.
- Monitor and analyze marketing communication performance metrics and adjust strategies as needed to optimize results.
- Manage and maintain relationships with external partners, such as agencies and vendors, to support marketing communication efforts.
- Stay updated on industry trends and best practices to continuously improve marketing communication strategies.
- Act as a brand ambassador and ensure consistency of brand messaging and visual identity across all communication channels.
- Provide guidance and support to other team members on marketing communication initiatives.
- Collaborate with global marketing teams to ensure consistency and alignment of messaging and branding across different regions.
- Serve as a key representative of Baxter International at industry events and conferences to promote the company's brand and products.
- Monitor and manage marketing communication budget to ensure effective allocation of resources and achieve desired results.
- Manage and develop a team of marketing communication professionals, providing guidance, feedback, and professional development opportunities.
Bachelor's Or Master's Degree In Marketing, Communications, Or A Related Field.
Minimum Of 5 Years Of Experience In A Marketing Or Communications Role, Preferably In The Healthcare Industry.
Strong Understanding Of Marketing Strategies, Branding, And Communication Tactics.
Excellent Written And Verbal Communication Skills, With The Ability To Effectively Convey Complex Information To Various Audiences.
Proven Track Record Of Developing And Executing Successful Marketing Campaigns And Initiatives, With A Focus On Driving Business Growth And Achieving Key Performance Indicators.
Advertising
Strategic Planning
Social Media
Market Research
Campaign Management
Content Creation
Digital Marketing
Event Planning
Analytics
Public Relations
Brand management
Copywriting
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Manager - Communications in Deerfield, IL, USA is $74,000 - $118,000 per year. This salary range can vary depending on factors such as experience level, industry, and company size. Additionally, bonuses and benefits may also be included in the overall compensation package.
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Baxter International Inc. is a Fortune 500 American health care company with headquarters in Deerfield, Illinois. The company primarily focuses on products to treat hemophilia, kidney disease, immune disorders and other chronic and acute medical conditions.

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