Senior Specialist, Media Relations

Welcome to Bath & Body Works, where we believe that self-care is a must-have luxury. Our team is searching for a Senior Specialist, Media Relations to join our dynamic and innovative company. As a Senior Specialist, Media Relations, you will play a crucial role in shaping our brand's public image and promoting our products through media channels. We are looking for a creative and strategic individual who is passionate about media relations and thrives in a fast-paced environment. If you have a strong background in public relations, excellent communication skills, and a keen eye for trends, we invite you to apply for this exciting opportunity.

1. Develop and execute media relations strategies to promote the Bath & Body Works brand and products.
2. Cultivate and maintain relationships with media outlets, journalists, and influencers to secure coverage and positive exposure for the brand.
3. Create compelling and newsworthy pitches and press releases to generate media interest and coverage.
4. Monitor media coverage and provide timely and accurate reporting on the brand's public image.
5. Collaborate with cross-functional teams to ensure consistent messaging and brand voice across all media channels.
6. Stay up-to-date with industry trends and competitor activities to inform media relations strategies.
7. Identify and pursue opportunities for media partnerships and collaborations to further enhance the brand's reach and impact.
8. Serve as a spokesperson for the brand and handle media inquiries and interviews.
9. Plan and execute media events, including press conferences, product launches, and media tours.
10. Manage crisis communication and act as a liaison between the brand and media during sensitive situations.
11. Mentor and guide junior members of the media relations team.
12. Work closely with the marketing and advertising teams to align media relations efforts with overall brand strategy.
13. Collaborate with external agencies and vendors to support media relations initiatives.
14. Analyze and report on the effectiveness of media relations efforts and make recommendations for improvement.
15. Uphold and promote the brand's values and mission in all media interactions.

According to JobzMall, the average salary range for a Senior Specialist, Media Relations in Columbus, OH, USA is $76,000 - $100,000 per year. However, this can vary depending on the specific company, industry, and individual's experience and qualifications.

Bath & Body Works, LLC. is an American retailer under the L Brands umbrella, along with Victoria's Secret. It was founded in 1990 in New Albany, Ohio and has since expanded across 6 continents. In 1997, it was the largest bath shop chain in the United States of America.