
Manager of Marketing Technology & Data
We are looking for an experienced Manager of Marketing Technology & Data to join the Bath & Body Works team. This individual will be a key player in creating and executing the company’s marketing technology and data strategy to drive customer engagement and retention. The successful candidate will possess an understanding of the complexities of digital marketing and customer data, and be passionate about using technology to create an exceptional customer experience. The Manager of Marketing Technology & Data should have a customer-first approach and be comfortable with data-driven decision making.The ideal candidate should have at least five years of experience in a data-driven and technology-focused marketing role, preferably in the retail industry. A Bachelor’s degree in Marketing or a related field is required. Additionally, the candidate should have experience managing customer data and integrating customer data across multiple platforms, including web, mobile, and social media. Excellent project management and organizational skills are essential, as is the ability to think strategically and analytically. The successful candidate should also have strong communication and interpersonal skills and be able to collaborate effectively with a wide range of stakeholders.
Strong Communications Skills
Demonstrated Experience Managing Marketing Technology And Data Projects
Experience In Digital And Direct Marketing
Ability To Set And Manage Budgets
Understanding Of Data Management Processes
Knowledge Of Analytics Tools
Expertise In Data-Driven Marketing Tactics
Proven Ability To Collaborate With Internal And External Stakeholders
Project Management
Social Media
Data Analysis
Database Management
A/B testing
Digital Marketing
SEO
Content Management
Reporting
Analytics
CRM management
Campaign optimization
Advertising strategies
technology integration
Web/App Development
Communication
Leadership
Problem Solving
Time management
Interpersonal Skills
creativity
self-motivation
flexibility
collaboration
Adaptability
According to JobzMall, the average salary range for a Manager of Marketing Technology & Data in Reynoldsburg, OH, USA is $59,420 - $129,000. This range is based on the salary levels of similar positions in the same area, as well as the experience and qualifications of the individual being considered for the position.
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Bath & Body Works, LLC. is an American retailer under the L Brands umbrella, along with Victoria's Secret. It was founded in 1990 in New Albany, Ohio and has since expanded across 6 continents. In 1997, it was the largest bath shop chain in the United States of America.

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