Sr. Marketing Database Strategist

Welcome to BASF, a global leader in chemical manufacturing and innovation. We are currently seeking a highly skilled and experienced Sr. Marketing Database Strategist to join our dynamic team. As a Sr. Marketing Database Strategist, you will play a crucial role in developing and executing effective marketing strategies to drive business growth. This is an exciting opportunity for a strategic thinker and data-driven marketer to make a significant impact on our company's success. If you have a passion for leveraging data to inform marketing decisions and a strong track record of delivering results, we encourage you to apply.

1. Develop and execute data-driven marketing strategies to support business growth goals.
2. Utilize data analysis and insights to identify customer segments, preferences, and behaviors.
3. Develop and maintain marketing databases to ensure accurate and up-to-date customer information.
4. Collaborate with cross-functional teams to gather and analyze data from various sources to inform marketing strategies.
5. Use data visualization and reporting tools to communicate marketing insights and performance.
6. Continuously monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as needed.
7. Stay informed about industry trends and best practices in database marketing to drive innovation and competitive advantage.
8. Identify new opportunities for database growth and optimization.
9. Ensure compliance with data privacy and security regulations.
10. Train and support team members on database management and best practices.
11. Effectively communicate marketing strategies and insights to senior management and stakeholders.
12. Manage relationships with external vendors to support database management and analytics.
13. Contribute to the development of marketing budgets and provide input on resource allocation.
14. Develop and maintain strong partnerships with sales teams to align marketing strategies with sales goals.
15. Represent the company at industry events and conferences to stay informed on emerging technologies and best practices in database marketing.

According to JobzMall, the average salary range for a Sr. Marketing Database Strategist in Research Triangle Park, Durham, NC, USA is between $90,000-$120,000 per year. This may vary depending on the specific company, job responsibilities, and level of experience. Additionally, other factors such as education, skills, and performance may also impact the salary range.

BASF SE is a German chemical company and the largest chemical producer in the world. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in Europe, Asia, Australia, the Americas and Africa.