
Global Strategic Brand and Marketing Communications Manager
Are you a driven and innovative leader with a passion for developing and executing global brand and marketing strategies? Look no further than BASF for an exciting opportunity as our Global Strategic Brand and Marketing Communications Manager. In this role, you will have the opportunity to shape and elevate our brand identity and messaging across diverse markets and industries. We are seeking a highly skilled and experienced individual who can effectively collaborate with cross-functional teams and drive impactful brand and marketing initiatives. If you are a strategic thinker with a strong track record of success in brand management and communication, we want to hear from you. Join us at BASF and make your mark on our global brand presence.
- Develop and execute global brand and marketing strategies to elevate and strengthen the company's brand identity and messaging.
- Collaborate with cross-functional teams to ensure alignment and consistency in brand and marketing efforts.
- Conduct market research and analysis to identify key trends, opportunities, and challenges in diverse markets and industries.
- Lead the development of brand positioning, messaging, and visual identity guidelines.
- Create and manage budgets for brand and marketing initiatives.
- Oversee the implementation of brand and marketing initiatives, ensuring they are delivered on time and within budget.
- Develop and maintain relationships with key stakeholders, including internal teams, external partners, and agencies.
- Monitor and analyze brand performance metrics to measure the effectiveness of brand and marketing efforts.
- Stay updated on industry and market trends to inform future brand and marketing strategies.
- Provide leadership and guidance to a team of brand and marketing professionals.
- Collaborate with global teams to ensure consistency and effectiveness of brand and marketing efforts across different regions.
- Identify and implement opportunities for continuous improvement in brand and marketing processes.
- Act as a brand ambassador, representing the company's values and vision both internally and externally.
- Develop and maintain strong relationships with media outlets and influencers to enhance the company's brand presence.
- Stay updated on emerging technologies and innovative marketing strategies to drive brand awareness and engagement.
Bachelor's Or Master's Degree In Marketing, Business Administration, Communications, Or A Related Field.
Minimum Of 8 Years Of Experience In Brand Management And Marketing Communications, Preferably In A Global Setting.
Strong Understanding Of Global Markets And Consumer Trends, With The Ability To Develop And Implement Effective Marketing Strategies.
Excellent Communication And Interpersonal Skills, With The Ability To Collaborate With Cross-Functional Teams And Manage External Agency Partnerships.
Proven Track Record Of Successfully Managing And Launching Global Brand Campaigns, With A Focus On Driving Brand Awareness And Increasing Market Share.
Social Media
Campaign Management
Budget management
Content Creation
Digital Marketing
Market analysis
brand strategy
Creative Problem Solving
brand awareness
Stakeholder engagement
brand positioning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Negotiation
Time management
Interpersonal Skills
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Global Strategic Brand and Marketing Communications Manager in Research Triangle Park, Durham, NC, USA is $95,000 to $120,000 per year. However, this can vary depending on factors such as experience, education, and the specific company and industry.
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BASF SE is a German chemical company and the largest chemical producer in the world. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in Europe, Asia, Australia, the Americas and Africa.

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