Executive Specialist - B2B Digital Marketing

Welcome to BASF, the world's leading chemical company! We are currently seeking a highly motivated and experienced Executive Specialist to join our B2B Digital Marketing team. In this role, you will have the opportunity to shape and drive our global digital marketing strategy, working closely with cross-functional teams to deliver impactful and innovative campaigns. Our ideal candidate is a strategic thinker with a passion for digital marketing and a strong understanding of B2B markets. So if you are ready to take on a new challenge and be a key player in our dynamic and collaborative team, we want to hear from you!

1. Develop and implement global digital marketing strategies in collaboration with cross-functional teams.
2. Stay up-to-date with industry trends and best practices to effectively optimize digital marketing efforts.
3. Analyze and interpret data to measure the success of digital campaigns and make data-driven recommendations for future strategies.
4. Collaborate with various departments, including sales, product development, and customer service, to ensure alignment and consistency in messaging and branding.
5. Manage the company's online presence, including website, social media, and other digital platforms.
6. Create and manage digital marketing budgets and track expenditures to ensure efficient use of resources.
7. Conduct market research and analysis to identify and target key B2B markets and audiences.
8. Develop and maintain strong relationships with external partners, agencies, and vendors.
9. Monitor and report on competitor activities in the digital marketing space.
10. Act as a subject matter expert for all things related to B2B digital marketing, providing guidance and support to team members and stakeholders.
11. Contribute to the development and execution of integrated marketing campaigns across multiple channels.
12. Stay informed about new digital marketing tools and technologies and make recommendations for their implementation.
13. Ensure compliance with all relevant laws, regulations, and company policies in all digital marketing efforts.
14. Represent the company at industry events and conferences to expand brand awareness and network with potential partners.
15. Continuously assess and improve digital marketing strategies to drive business growth and achieve company goals.

According to JobzMall, the average salary range for a Executive Specialist - B2B Digital Marketing in Berlin, Germany is €45,000 - €65,000 per year. This may vary depending on factors such as the size and industry of the company, as well as the individual's level of experience and skills.

BASF SE is a German chemical company and the largest chemical producer in the world. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated production sites and 390 other production sites in Europe, Asia, Australia, the Americas and Africa.