Social Media Strategist

Auto-Owners Insurance is looking for a creative and driven Social Media Strategist to join our team! The ideal candidate will have a passion for developing and executing effective social media campaigns that generate brand awareness, build relationships with customers, and support our overall business objectives.This role requires a strong understanding of digital and social media tools, as well as a knack for storytelling. Our Social Media Strategist will be responsible for creating and developing content across multiple channels, analyzing performance, and measuring ROI.Qualifications:• 5+ years of experience in digital marketing and social media• Proven success in developing and executing social media campaigns• In-depth knowledge of social media platforms, including Facebook, Twitter, Instagram, YouTube, Snapchat, and LinkedIn• Excellent communication, storytelling, and copywriting skills• Ability to analyze and interpret data to develop insights• Understanding of SEO and SEM best practices• Ability to work independently and collaboratively in a fast-paced environmentIf you’re a creative thinker with a passion for social media and an understanding of the power of digital marketing, we want to hear from you!

Responsibilities:

• Develop and execute effective social media campaigns that generate brand awareness, build relationships with customers, and support overall business objectives • Create and develop content across multiple social media channels • Analyze performance and measure ROI • Stay up to date with the latest social media trends and tools • Monitor and respond to customer engagement and feedback • Create reports and make recommendations for improvement • Collaborate with other teams to develop integrated campaigns • Ensure compliance with company brand standards • Monitor social media insights and competitor activity • Track and analyze data to optimize campaigns and content.

According to JobzMall, the average salary range for a Social Media Strategist in Lansing, MI, USA is $45,000 - $65,000. This range can vary depending on the individual's experience, qualifications, and the company they are working for.

Auto-Owners Insurance Group is a mutual insurance company that provides life, home, car and business insurance. Their policies are sold exclusively through local and independent insurance agents within their 26 operating states.