Demand Generation Strategist, Customer Lifecycle Marketing
Are you a results-driven marketing professional with a passion for customer lifecycle marketing? Do you thrive in a fast-paced, dynamic environment? At Atlassian, we are seeking a talented Demand Generation Strategist to join our team and drive our customer lifecycle marketing efforts. In this role, you will have the opportunity to develop and execute strategies that attract, engage, and retain customers throughout the entire customer journey. If you have a strong understanding of demand generation tactics and a track record of delivering successful campaigns, we want to hear from you. Join us at Atlassian and make an impact on our global customer base.
- Develop and execute comprehensive demand generation strategies to attract, engage, and retain customers throughout the customer lifecycle.
- Conduct in-depth market research and analysis to identify customer needs and trends, and use this information to drive demand generation efforts.
- Collaborate with cross-functional teams to develop and implement integrated marketing campaigns that align with business objectives.
- Utilize a variety of demand generation tactics, including email marketing, social media, content marketing, webinars, events, and more, to reach and engage target audiences.
- Monitor and analyze campaign performance data to optimize and improve strategies and tactics.
- Work closely with the sales team to align demand generation efforts with sales goals and objectives.
- Develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
- Stay up-to-date on industry trends and best practices in demand generation and customer lifecycle marketing.
- Collaborate with the marketing team to develop compelling messaging and content that resonates with target audiences.
- Continuously track and report on key performance indicators to measure the success of demand generation efforts.
- Be a brand ambassador for Atlassian, promoting our products and services to potential and existing customers.
- Use a data-driven approach to make informed decisions and recommendations for optimizing demand generation strategies.
- Continuously explore and evaluate new demand generation tactics and technologies to stay ahead of the competition.
- Proactively identify areas for improvement and make recommendations for process and strategy enhancements.
- Represent Atlassian at industry events and conferences, and contribute to thought leadership initiatives.
Experience In Developing And Executing Demand Generation Strategies: The Ideal Candidate Should Have A Proven Track Record Of Creating And Implementing Successful Demand Generation Strategies That Have Driven Business Growth And Revenue.
Strong Understanding Of Customer Lifecycle Marketing: As A Demand Generation Strategist, The Individual Must Have A Deep Understanding Of The Customer Journey And Be Able To Develop Targeted Campaigns That Engage And Nurture Prospects Throughout The Entire Lifecycle.
Proficient In Data Analysis And Reporting: In Today's Digital Landscape, Data Is Crucial For Making Informed Decisions. The Candidate Should Have Strong Analytical Skills And Be Able To Use Data To Measure The Effectiveness Of Campaigns And Make Data-Driven Recommendations For Optimization.
Experience With Marketing Automation Tools: Atlassian Uses Various Marketing Automation Tools, And The Ideal Candidate Should Have Experience Working With These Tools To Create And Execute Campaigns, Track Performance, And Generate Insights.
Excellent Communication And Collaboration Skills: As A Part Of The Marketing Team, The Demand Generation Strategist Will Need To Collaborate With Cross-Functional Teams Such As Sales, Product, And Content To Ensure Alignment And Consistency Across All Marketing Efforts. Therefore, Strong Communication And Collaboration Skills Are Essential For This Role.
Lead Generation
Marketing automation
Campaign Management
Content Creation
Email Marketing
Customer segmentation
Market analysis
Social media strategy
Customer retention
Funnel optimization
Conversion tracking
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Demand Generation Strategist, Customer Lifecycle Marketing in San Francisco, CA, USA is between $85,000 and $110,000 per year. This can vary depending on factors such as experience, company size, and specific job responsibilities. Some companies may also offer additional benefits and bonuses.
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Atlassian Corporation Plc is an Australian enterprise software company that develops products for software developers, project managers, and content management.
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