Lead, Mass and Digital Advertising

Are you a seasoned advertising professional looking for a leadership role in a dynamic and innovative company? Look no further than AT&T! We are seeking a highly motivated and experienced Lead for our Mass and Digital Advertising team. In this role, you will have the opportunity to drive the strategy and execution of advertising campaigns across multiple platforms, reaching millions of customers. We are looking for someone with a strong background in mass and digital advertising and a passion for staying ahead of the curve in the constantly evolving digital landscape. Join us at AT&T and become a key player in shaping our advertising efforts and driving business growth.

1. Develop and implement strategic advertising plans for mass and digital platforms in alignment with overall company objectives.
2. Lead and mentor a team of advertising professionals, providing guidance and support to ensure successful execution of campaigns.
3. Stay informed and up-to-date on industry trends and advancements in mass and digital advertising, and incorporate them into advertising strategies.
4. Collaborate with cross-functional teams, including marketing, sales, and creative teams, to ensure cohesive and effective advertising campaigns.
5. Analyze and track advertising performance metrics, and make data-driven recommendations for optimization and improvement.
6. Manage and allocate advertising budgets effectively, ensuring maximum return on investment.
7. Oversee the production and delivery of advertising materials, ensuring they are delivered on time and meet quality standards.
8. Foster relationships with external partners, such as advertising agencies and media outlets, to negotiate and secure advantageous partnerships and placements.
9. Serve as a brand ambassador, ensuring all advertising efforts are in line with company brand guidelines and values.
10. Continuously evaluate and improve advertising processes and procedures, implementing best practices and identifying areas for improvement.

According to JobzMall, the average salary range for a Lead, Mass and Digital Advertising in Atlanta, GA, USA is $76,000 - $125,000 per year. This can vary depending on factors such as industry, company size, and individual experience.

AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. AT&T Communications, LLC is a subsidiary of AT&T that focuses on wireline, wireless, digital television, satellite television, fixed line telephone, mobile phone, broadband, home security, IPTV, OTT services, network security, and pay television offerings, as well as business applications.