Lead Market Research & Analysis

Welcome to AT&T, where innovation and technology are at the forefront of everything we do. As the Lead Market Research & Analysis, you will play a crucial role in shaping our company's future by providing valuable insights and analysis on market trends and consumer behavior. We are seeking a highly motivated and analytical individual who is passionate about driving strategic decision-making through data-driven research. If you have a strong background in market research and a knack for identifying key business opportunities, we want you to join our dynamic team.

1. Conduct market research to identify current and future market trends, consumer behavior, and competitor analysis.
2. Analyze complex data sets to provide insights and recommendations to inform strategic decision-making.
3. Collaborate with cross-functional teams to develop and implement research plans and methodologies.
4. Develop and maintain relationships with external research agencies and vendors.
5. Stay up-to-date on industry developments, including new technologies and emerging trends.
6. Use various research methods, such as surveys, focus groups, and interviews, to gather data and insights.
7. Present findings and recommendations to senior leadership and other stakeholders.
8. Continuously monitor and track the effectiveness of marketing campaigns and initiatives.
9. Identify and evaluate potential business opportunities based on market research and analysis.
10. Train and mentor junior market research analysts on best practices and methodologies.
11. Ensure all research is conducted in compliance with company policies and regulations.
12. Use data visualization techniques to effectively communicate insights to stakeholders.
13. Collaborate with product development teams to incorporate consumer insights into product design and development.
14. Monitor and report on key performance indicators (KPIs) related to market research and analysis.
15. Contribute to the development of long-term strategies and plans based on market research and analysis.

According to JobzMall, the average salary range for a Lead Market Research & Analysis in Atlanta, GA, USA is $75,000-$115,000 per year. This can vary depending on factors such as the company, industry, experience, and skills of the individual.

AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. AT&T Communications, LLC is a subsidiary of AT&T that focuses on wireline, wireless, digital television, satellite television, fixed line telephone, mobile phone, broadband, home security, IPTV, OTT services, network security, and pay television offerings, as well as business applications.