Lead Digital Content Writer

Welcome to AT&T, a global leader in telecommunications and digital entertainment. We are seeking a talented and experienced Lead Digital Content Writer to join our dynamic team. As the Lead Digital Content Writer, you will have the opportunity to shape the voice and messaging of one of the world's most recognized brands. We are looking for a passionate and creative individual who is able to craft compelling and engaging content across various digital platforms. If you are a skilled wordsmith with a deep understanding of digital media and a proven track record of producing high-quality content, we want to hear from you. Join us in revolutionizing the way people connect and communicate, and become an integral part of our AT&T family.

1. Develop and implement a comprehensive content strategy for AT&T's digital platforms to effectively communicate the brand's message and values.
2. Create and write engaging and innovative content for various digital channels, including websites, social media, email campaigns, and blogs.
3. Collaborate with cross-functional teams, including marketing, design, and product, to ensure content aligns with overall brand strategy and meets business objectives.
4. Lead and mentor a team of content writers, providing guidance and feedback to ensure high-quality and consistent content across all channels.
5. Conduct market and trend research to stay up-to-date with industry best practices and incorporate them into content creation.
6. Work closely with SEO specialists to optimize content for search engines and improve organic traffic.
7. Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
8. Use data and analytics to track and measure the performance of content, and make data-driven decisions to continuously improve content strategy.
9. Manage content calendars and timelines to ensure timely delivery of content for campaigns and product launches.
10. Collaborate with external agencies and freelancers to develop and produce multimedia content, including videos, infographics, and interactive content.
11. Stay updated on emerging digital trends and technologies to incorporate into content strategy and stay ahead of competitors.
12. Represent AT&T's brand voice and messaging in all communications, maintaining a consistent and professional tone.
13. Uphold AT&T's brand standards and guidelines in all content creation and ensure compliance with legal and regulatory requirements.
14. Foster a positive and collaborative work environment, promoting creativity, innovation, and teamwork.

According to JobzMall, the average salary range for a Lead Digital Content Writer in Louisville, KY, USA is $60,000 to $85,000 per year. This can vary depending on factors such as experience, skills, and the specific company or industry the writer is working for.

AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. AT&T Communications, LLC is a subsidiary of AT&T that focuses on wireline, wireless, digital television, satellite television, fixed line telephone, mobile phone, broadband, home security, IPTV, OTT services, network security, and pay television offerings, as well as business applications.